• Produce ~20 video creatives per month for Meta and TikTok, focusing on high-converting structures (Hooks, Body, CTA) • Edit and animate 6–8 Reels (30–60 sec) per month, bringing scripts to life with dynamic visual illustrations and audio • Use AI tools (Runway, Kling, Kaiber, etc.) to generate and enhance visual elements and concepts • Proactively find and select additional materials (stock photos, sounds, graphic elements) to create engaging, viral-worthy content • Work closely with the SMM Manager and Creative Marketing Manager to brainstorm and test new visual hypotheses

About Us Senior Helpers of Sarnia-Lambton is a growing home care organization dedicated to supporting seniors in living safely, independently, and comfortably at home. We are building our local presence and community awareness, and we are seeking an enthusiastic Marketing & Social Media Intern to support our outreach and brand growth. This internship is unpaid, intended for students or early-career professionals seeking hands-on learning experience, portfolio development, and real-world marketing exposure. A reference letter and/or academic placement documentation can be provided upon successful completion. Position Overview The Social Media & Marketing Intern will assist in expanding our digital presence, building relationships with community partners, and developing online content to promote our services and caregiver recruitment. This role is ideal for someone who is creative, curious, proactive, and excited about marketing in a real-world business environment. Key Responsibilities - Create engaging social media content for Facebook, Instagram, LinkedIn, and TikTok - Research community organizations, healthcare partners, and referral networks - Assist in planning and executing online campaigns and outreach initiatives - Help maintain and update website content (no coding required) - Track engagement, analytics, and social performance metrics - Support email and newsletter creation using provided templates - Brainstorm creative ways to increase brand awareness locally - Participate in weekly check-ins to review progress and receive coaching Qualifications - Currently enrolled in or recently graduated from a Marketing, Communications, Business, Public Relations, Graphic Design, or related program (or strong interest in the field) - Strong writing and communication skills - Familiar with social media platforms and content styles - Organized, reliable, and able to work independently - Curious, creative, and willing to learn new tools - Experience with Canva, Instagram Reels/TikTok, or basic video/photo editing is an asset (not required) What You’ll Gain - - Real, resume-building experience in marketing and community outreach - Opportunity to create portfolio-ready content - Training and mentorship in digital communication and brand voice - Understanding of marketing strategy in a growing service-based organization - Professional reference upon successful internship completion We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.

• Concept, script, and edit short-form video content that tells a story, capturing audiences’ attention with strong hooks and cliffhangers. Must be able to develop content across various genres ranging from punchy humor to edgy romance and fast-paced action. • Collaborate with other copywriters, designers, and art directors to create dynamic, character-driven content that feels native to each platform. • Develop series promos, trailers, and explainer content that make fans feel connected to WEBTOON’s universe. • Create expressive animations sourced from comic panels that elevate our characters, fictional worlds, and themes in ways that surprise and delight fans. • Move fluidly between producing high-quality motion design and quick-turn, unpolished videos for social. • Bring your own storytelling POV to projects to make engaging, thoughtful, and entertaining ads that don’t feel like ads. • Stay tapped into fan culture, animation trends, memes, and narrative formats popular with Gen Z and Millennial audiences.

Job Title: Social Media Manager Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring) About the Role: Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals. Responsibilities: Strategy & Planning: - Develop and execute social media strategies aligned with overall marketing objectives. - Define KPIs (engagement, follower growth, conversions) for each channel. - Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube. Content Creation & Publishing: - Write, edit, and design posts tailored to each platform. - Collaborate with designers, writers, and video editors to produce multimedia content. - Ensure posts reflect brand tone, style, and compliance requirements. - Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot. Community Management: - Monitor comments, DMs, and mentions daily. - Respond to inquiries and escalate customer issues when necessary. - Foster community engagement by initiating conversations and amplifying user-generated content. Campaign Execution: - Launch paid and organic campaigns to promote content, events, and product launches. - Collaborate with paid media specialists to optimize ad performance. Analytics & Reporting: - Track performance metrics via native platform analytics, Google Analytics, or Sprout Social. - Provide weekly/monthly reports on engagement, reach, traffic, and conversions. - Recommend optimizations based on data trends and A/B testing results. Collaboration: - Work cross-functionally with marketing, PR, and customer support teams. - Provide social insights to influence content, campaigns, and product positioning. What Makes You a Perfect Fit: - Creative storyteller who understands platform nuances. - Strong communicator with a finger on the pulse of trends. - Analytical mindset with ability to turn data into strategy. - Organized multitasker comfortable managing multiple platforms and campaigns. Required Experience & Skills (Minimum): - 2+ years professional experience in social media management. - Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot). - Strong writing, editing, and content creation skills. - Familiarity with basic design tools (Canva, Adobe Creative Suite). Ideal Experience & Skills: - Background managing brand accounts in SaaS, e-commerce, or professional services. - Experience with influencer partnerships and UGC campaigns. - Understanding of paid social advertising platforms. - Crisis management experience for brand reputation. What Does a Typical Day Look Like? A Social Media Manager’s day revolves around planning, publishing, and engaging. You will: - Start by checking notifications, responding to urgent comments, and reviewing mentions. - Create and schedule posts based on the content calendar. - Monitor engagement throughout the day, responding to community interactions. - Collaborate with creative teams on new campaigns and assets. - Analyze previous posts’ performance and adjust strategies to improve reach and engagement. - End the day updating dashboards and preparing next day’s posts and engagement tasks. In essence: you ensure the brand is visible, engaging, and consistently connecting with its audience. Key Metrics for Success (KPIs): - Engagement rate growth (likes, shares, comments). - Follower/subscriber growth across platforms. - Conversion metrics (traffic to site, lead generation from social). - Response time and community satisfaction. - Campaign ROI from paid/organic initiatives. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts) - Client Interview with Marketing Leadership - Offer & Background Verification #LI-AG1