About Homestead Studio Homestead Studio is a performance-driven digital growth agency built for direct-to-consumer brands. We write, build, and iterate ad creative for Meta, TikTok, and other paid social platforms — and we use real performance data to decide what gets made next. That means you won't be concepting in a vacuum. You'll be reviewing hook rates, thumbstop data, CTR, and ROAS every week, identifying what's working, and writing the next round of scripts and briefs based on what the numbers tell you. We never settle for "good enough" — we react in real-time to make creative decisions and leverage how audiences respond to our work to make it even better. This role is not brand strategy. It's not social media management. It's not content calendaring. It's writing direct response ad creative for DTC brands, grounded in performance data, with the goal of acquiring new customers profitably at scale. The ideal candidate doesn't just understand the DTC paid social ecosystem; they've been in the weeds. You know why a hook converts, how to structure a direct response script, and what it looks like when creative fatigue is dragging an account. You're curious, data-literate, and energized by the feedback loop between creative and performance. What You'll Do - Own creative strategy for a portfolio of DTC clients — master their brand voice, product positioning, customer psychology, and competitive landscape so every brief you write is informed and specific - Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns - Analyze ad performance data weekly — review hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS to identify creative winners, diagnose underperformers, and build iteration roadmaps - Develop and present creative testing frameworks — outline testing variables, write hypotheses, and execute creative based on data-backed insights - Identify content gaps and whitespace opportunities by conducting social listening, competitor audits, and trend analysis across platforms - Collaborate with designers and editors, reviewing ad quality and ensuring every deliverable meets creative and performance standards before it goes live - Manage client approvals and feedback loops, incorporating notes into final deliverables while keeping projects on track - Leverage AI tools (we use Claude) to accelerate research, scripting, and creative iteration — you're expected to work with AI as a daily tool in your workflow, not treat it as a novelty - Report on creative performance, emerging trends, and strategic recommendations to account managers on a weekly cadence What We're Looking For Required: - 2+ years of hands-on experience writing direct response ad creative (scripts, briefs, ad copy) specifically for DTC brands running paid social acquisition campaigns - Demonstrated ability to analyze ad creative performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate findings into new creative strategies and iterations - Deep working knowledge of Meta Ads (Facebook & Instagram) — how creative performs in-platform, how the algorithm rewards engagement, and what formats/placements drive results - Strong understanding of direct response copywriting principles: hooks, offers, CTAs, urgency, social proof, and storytelling frameworks that convert - Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns - Familiarity with TikTok ad creative and trends Preferred: - Experience working agency-side with multiple DTC clients simultaneously - Hands-on experience using AI tools (Claude, ChatGPT, or similar) to support creative workflows — research, brainstorming, scriptwriting, competitive analysis, or performance interpretation - Hands-on exposure to media buying or close collaboration with buyers (you understand the buy side even if you're not the one in Ads Manager) - Working knowledge of creative analytics tools like Motion - Experience with project management and communication tools like Asana and Slack - Graphic design experience is not required, but you should know enough about design best practices to QA creative output effectively Benefits - Health, Dental & Vision (fully covered by Homestead) + 401K matching available - 15 Days PTO (prorated based on start date), plus 11+ paid holidays - Wellness credit benefits - Diverse and forward-thinking environment - Exciting career growth opportunities - A company culture that values freedom, responsibility, and impact-driven work Additional Information This is a fully remote role. Candidates must be able to work standard business hours (9:00 AM–5:00 PM) in ET, CT, MT, or PT time zones. Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.

Build a Safer World. TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. TRM’s blockchain intelligence and AI platforms include solutions to trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. TRM is trusted by leading agencies and businesses worldwide who rely on TRM to enable a safer, more secure world for all. Associate Deployment Strategist, APAC (Based in Korea) At TRM Labs, our Deployment Strategy team is on the front lines of customer experience – bridging product expertise with exceptional customer support. The team ensures our customers receive timely, accurate, and high-quality assistance at every step. You will work daily with leading financial institutions, crypto exchanges, and state and federal law enforcement agencies — providing value through expert guidance, responsive support, and trusted partnership. As an Associate Deployment Strategist in APAC, you will play a critical role in helping TRM customers achieve success with our platform. You will deliver real-time, high-quality support for TRM’s global customer base during APAC hours, while managing a subset of customer relationships to ensure consistent value and measurable outcomes. You’ll act as a trusted advisor and first responder – triaging inbound inquiries, resolving issues efficiently, and helping customers operationalise TRM’s technology to combat crypto-related financial crime. The Impact You Will Have - Own and manage real-time customer support during APAC hours, operating across TRM’s ticketing and communication platforms (e.g., Intercom) — acting as the first point of contact for inbound inquiries, ensuring timely triage, clear communication, accurate resolution, and smooth escalation to internal teams. - Act as the first point of contact for inbound requests from law enforcement, financial institutions, and crypto businesses — supporting customers with investigations and tool usage, and partnering with Solutions Engineering or Product teams to resolve more technical issues. - Manage a portfolio of Korean customer relationships, overseeing their lifecycle from onboarding through adoption, support, and renewal to ensure consistent success and alignment to TRM’s mission-critical use cases. - Support renewals and expansion, using data and customer outcomes to help make the case for continued and increased partnership with TRM. - Identify and surface new business opportunities within crypto businesses, financial institutions and law enforcement agencies - working closely with Account Directors. - Deliver product training for new and existing customers, highlighting TRM’s blockchain intelligence capabilities and helping customers apply them to their investigative and compliance objectives. - Act as the Voice of the Customer, capturing feedback from support and training interactions to inform product enhancements, documentation improvements, and cross-team learnings. - Serve as TRM’s primary Korean-language interface for customers and prospects, supporting platform demonstrations, investigative discussions, and relationship development across virtual and in-person engagements. - Represent TRM at industry events and engagements in Korea, and respond to inbound inquiries generated through marketing initiatives, events, and partnerships. What We’re Looking For - 1-3+ years of professional experience, ideally within law enforcement, government, crypto businesses, or financial institutions — preferably in compliance, investigative, or customer-facing functions. - Native or business-level Korean (spoken and written) required for all customer-facing work. Working proficiency in English for internal communication and documentation with global TRM teammates. - High empathy and responsiveness, with a genuine motivation to help customers succeed and get unblocked quickly. - Experience or strong interest in virtual currencies and blockchain analytics, ideally within a compliance or investigative context, with a willingness to deepen expertise in these areas. - Proven ability to structure complex problems, prioritise critical issues, and deliver actionable solutions in fast-paced environments. - Exceptional attention to detail and analytical rigour. - Ability to simplify and communicate complex technical and investigative concepts for diverse audiences. - Strong collaboration skills, with the ability to work effectively across Customer Success, Product, and Engineering teams. - Comfortable operating in a dynamic, fast-paced environment. - Willingness and ability to travel occasionally for in-person meetings, trainings, or events. - This role will be based in South Korea. About the Team - As a globally distributed team, we work across time zones to provide seamless support and collaboration for our customers. - The APAC Deployment Strategy team plays a key role in this model, ensuring continuous customer engagement and partnership as part of TRM’s global coverage. Team members operate flexibly to collaborate effectively across regions and deliver impact where and when it’s needed most. - Our Customer Success Team is fully remote, thriving on asynchronous communication and collaboration through Slack channels and detailed documentation. We hold weekly Customer Syncs, bi-weekly health syncs, join our associated POD calls, and regularly engage with our customers. - As experts in our craft, we focus on providing support, driving value, and building meaningful relationships with our customers as trusted advisors. We are on the front lines of TRM, ensuring our customers get the most out of the product and bringing valuable insights back to the team. Learn About TRM Speed in This Role - Real-Time Client Response: You’ll triage and resolve customer questions during time-sensitive events such as sanctions updates or critical investigations. - Expedited Trace Validation: You’ll coordinate with internal teams to validate traces and gather intelligence within hours, ensuring accuracy and speed. - Continuous Global Coverage: You’ll contribute to TRM’s 24-hour global support model, ensuring customers always have timely, high-quality assistance no matter their region. Life at TRM We are building a safer world. That promise shows up in how we work every day. TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days. Our work sits at the intersection of AI, national security, and fighting financial crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving. At TRM, you should expect: - Priorities and targets to change quickly as we experiment and iterate - Work that often requires operating with a high degree of ambiguity - A high level of personal ownership and accountability - Close collaboration across teams and functions - Frequent, high-touch communication - Creative problem solving and out-of-the-box thinking - A pace that rewards urgency, adaptability, and outcomes This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires comfort navigating ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment. We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here. At the same time, many people find this work deeply rewarding. If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute. Learn more: Interviewing at TRM: How We Hire and What Success Looks Like AI Fluency at TRM AI fluency is a baseline expectation at TRM. We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks. At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to: - Accelerate repeatable workflows - Structure and solve problems - Improve output quality - Increase speed and leverage You will be evaluated on applied AI fluency during the interview process. Leadership Principles We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions. - Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly. - Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday. - Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger. Join our Mission At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast. TRM is a Series C company with $220M in total funding, backed by Blockchain Capital, Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore. Privacy Policy and Additional Information By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy. Our typical hiring cycles for specialized roles span 24 to 36 months. Accordingly, we retain your personal information for up to 36 months to evaluate your application and to consider you for current and future employment opportunities, unless you request earlier deletion or a different retention period is required or permitted by law. To notify TRM Labs that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance. The use of AI tools of any kind (including but not limited to notetakers, interview assistants, and real-time coaching tools such as Otter.ai, Fireflies, Fathom, Cluey, or similar) during TRM interviews is not permitted without prior approval from TRM. TRM uses its own internal tools for note-taking to ensure a consistent and confidential experience for all candidates. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this form. Recruitment agencies TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement. Learn More: Company Values | Interviewing | FAQs

This is a remote position. Job description: As a Creative Strategist, you will be responsible for developing and executing creative strategies for our clients, ensuring that each project resonates with its target audience and aligns with their goals. You will take the lead in crafting brand narratives and guiding the creative team to bring those strategies to life across multiple platforms. This role requires both strategic thinking and creative vision, with a strong focus on driving results for clients. Key Responsibilities: - Develop creative strategies for campaigns that align with client objectives, target audience, and brand identity. - Work closely with Account Directors, designers, copywriters, and other team members to execute integrated, high-impact creative solutions. - Lead brainstorming sessions and creative workshops to inspire fresh, innovative ideas. - Create and present creative briefs that outline the strategic direction, goals, and deliverables for each project. - Use data and insights to guide creative decisions and refine strategies to optimize campaign performance. - Stay on top of industry trends, emerging technologies, and competitive landscapes to inform creative strategies. - Ensure the creative work aligns with client expectations and business objectives, from concept to execution. - Monitor and analyze the performance of creative campaigns, providing feedback and recommending adjustments for continuous improvement. - Maintain a strong relationship with clients, ensuring open communication and a collaborative approach to creative problem-solving. Social Media & Marketing Support (BTS & AUG) - Manage and maintain social media presence for BTS as a company, ensuring consistent brand voice, tone, and visual identity across all platforms. - Support the personal branding and social media presence of AUG, helping craft content that reflects her professional profile. - Develop and schedule organic social media content for both BTS and AUG across relevant platforms. - Collaborate with internal teams to align BTS company content and AUG's personal brand with ongoing campaigns and business objectives. - Monitor engagement, track performance metrics, and provide regular reporting and recommendations for both BTS and AUG social media accounts. - Assist in identifying opportunities for AUG to engage in relevant industry conversations, partnerships, or speaking engagements through social channels. Requirements Qualifications: - Bachelor’s degree in Marketing, Advertising, Communications, or a related field. - 3-5 years of experience in creative strategy, branding, or a related creative role, preferably in a creative agency. - Strong portfolio that demonstrates the ability to develop and execute creative strategies for diverse clients. - Deep understanding of branding, target audience behavior, and industry trends. - Experience leading creative teams and collaborating cross-functionally to achieve campaign success. - Strong communication and presentation skills, with the ability to articulate creative concepts to clients and stakeholders. - Analytical mindset with the ability to use data and performance metrics to refine strategies. - Knowledge of creative tools and software (e.g., Adobe Creative Suite) is a plus but not required.

Role Description As a Senior Partnerships Strategist at Lumina Corps, you will play a crucial role in leading partner engagements for a statewide public health data solutions initiative. This role is fully embedded within a project team that includes Lumina staff, client agency personnel, and other vendor partners. You will operate as a senior strategic voice on the team while also rolling up your sleeves to directly execute the work alongside your colleagues. We are looking for candidates for this role in advance of contract execution, and therefore it is listed as contingent. - Partnership engagement: Lead strategic engagements with state and local partners to raise awareness and foster sustained support for adoption of new processes and tools. - Plan and implement partner engagement strategy that aligns with overall product release plan. - Work closely with public health SMEs and senior program leadership to identify potential partners, appropriate engagement tactics, and relevant key messages. - Develop partner advocacy network with clear roles and responsibilities. - Collaboration: Work as an integrated member of a multidisciplinary project team. - Align partner engagement efforts with overall program change management activities (such as training delivery and piloting / onboarding of end users) and continually reinforce overarching program goals and vision. - Communications: Uses strong presentation skills to convey program priorities and recommendations effectively to project team members, including other vendors, clients, and strategic partners. - Facilitate discussions with high-level stakeholders to drive program planning, implementation, and evaluation. - Materials Oversight: Manages the execution of materials development to support partner engagement, including presentations, talking points, and print/digital materials that project team members, including clients, will use in engagement activities. - Oversee development and dissemination of partner toolkits, tailored to distinct audience segments. Qualifications - Public Sector Expertise: Understanding of operations of state and local public health agencies and public sector data modernization policies. - Engagement Skills: Ability to facilitate the exchange of ideas between partners and clients to ensure successful adoption of processes and tools. - Evaluation Experience: Experience evaluating partner engagement programs and using insights to iteratively evolve and improve effectiveness. - Client Relations Skills: Experience collaborating closely with clients to offer strategic guidance in partner engagement and facilitate complex decisions. - Facilitator Skills: Strong facilitator, comfortable working in ambiguity and evolving environments and who can hold productive space between differing perspectives. - Professional Qualities: Excellent attention to detail, multitasking, prioritizing, and independent working abilities. - Mindset: A continuous improvement mindset, adaptable to various tasks and ways of working. Requirements - Educational Background: Bachelor’s degree in communications, public health, public administration, or a related field, with Master’s degree as a plus. - Experience: Minimum 7 years of experience, at least 2 years experience advising on large scale projects and programs impacting public health practice. - Preferred experience supporting public sector data modernization initiatives, engaging advisory teams of state and local government staff, and using partnership management software tools such as Airtable or Smartsheet. Core Values - Illuminate new ideas - Serve the big purpose - Communicate with understanding - Commit to quality - Own your part - Embrace inclusivity Lumina Corps is an equal opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.