• Responsible for driving revenue growth, expanding market share, and building strategic partnerships • Developing key growth sales strategies, tactics, and action plans in assigned territory and accounts • Owning and hitting/exceeding annual sales targets • Developing and executing strategic plan to achieve sales targets and expand customer base • Building and maintaining strong, long-lasting customer relationships • Understanding customer business needs, objectives and decision making process • Partner closely with senior leadership to establish clear sales strategies • Own and hit/exceed annual sales targets within assigned territory and accounts

• Respond to customer inquiries via phone, email, and live chat regarding products, orders, and returns. • Provide accurate quotes and assist with customer satisfaction-related inquiries. • Process customer payments using credit cards, store credits, and in some cases, checks, money orders, or wire transfers. • Proactively follow up with customers on outstanding quotes and potential sales opportunities to maximize conversion. • Collaborate with vendors to resolve order discrepancies and ensure seamless order processing. • Perform administrative tasks including responding to general emails, generating reports, and supporting internal teams. • Research and communicate effectively with customers, vendors, and internal stakeholders to resolve issues. • Continuously evaluate and suggest process improvements that enhance the customer experience. • Maintain awareness of current promotions, competitive products, and key product features. • Attend ongoing product knowledge and continuous learning training sessions. • Maintain a positive, professional, and enthusiastic tone in all customer interactions.

• Qualifying leads and setting appointments • Conducting initial phone conversations • Leading consultative (closing) calls and closing clients • Maintaining relationships and communicating with prospects • Managing and updating data in our CRM • Planning as well as preparing and following up on appointments

• Present and promote Lyons products and services to current and potential customers. • Develop and implement action plans and schedules to meet specific targets within the assigned territory. • Identify, qualify, and acquire new distributor and operator accounts within the assigned territory. • Monitor and follow up on national account programs to ensure compliance. • Provide support to brokers and beverage partners at food shows within your geographic area. • Assist brokers and Lyons account managers in effectively selling to new end-users and implementing programs. • Coordinate training sessions for distributors, operators, and brokers to educate customers on effectively marketing our product categories. • Prepare and submit various status reports, including tracking sales activities to achieve objectives.