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Alkami is the digital sales and service platform provider for financial institutions in the US.
Demand Generation Manager
Location
United States
Posted
68 days ago
Salary
$89.6K - $112K / year
Seniority
Senior
Job Description
Demand Generation Manager
Alkami Technology
• Building and executing short- and long-term account-based marketing campaigns to drive leads and the sales pipeline across marketing channels including web, email, social, programmatic advertising • Monitoring and optimizing campaigns and programs • Understanding the customer personas and their buying preferences • Knowing Alkami’s suite of digital banking solutions inside and out • Assisting in content development to target consumers throughout the customer lifecycle • Working within a team of digital marketing professionals and collaborating with product marketers to develop and enhance strategies • Assuring buy-in and budget support from senior leadership and stakeholders • Measuring and analyzing campaign and marketing success • Delivering performance reports to leadership and departments you partner with
Job Requirements
- 5+ years of demand generation experience in SaaS and Martech
- Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience
- Demonstrated experience working with sales, product and client success organizations
- Experience in the development of creative campaigns and execution of email marketing, paid social advertising, ABM and paid digital
- Experience working in marketing automation tools such as Hubspot, Marketo or Pardot.
- Experience working in Salesloft or similar tools
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Benefits
- unlimited paid time off
- 401(k) with employer match
- remote-first environment
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