Principal Product Designer
Location
United States
Posted
51 days ago
Salary
0
Seniority
Lead
Job Description
Principal Product Designer
TAXWELL
• Design Quality & Craft: Define user experiences and interfaces for product prototypes in keeping with industry standards and best practices • Translate user needs and business requirements into compelling experiences and strategies across complex, multi-touchpoint journeys • Create user journeys, user flows, and interactive prototypes across multiple customer journeys and interfaces • Ability to use vibe coding tools to communicate in code while establishing patterns and best practices • AI-enabled Product Design: Define the organization’s approach to designing AI-powered products and features, establishing frameworks, patterns, and principles that guide how AI is experienced by users • Design innovative product features that leverage generative AI to transform how users discover, complete, and engage with tax filing • Establish design principles and interaction patterns for AI-native experiences that scale across multiple surfaces and products. • Strategy & Influence: Advise senior leaders on design initiatives, strategies, and the strategic role of AI in the product experience • Lead the development of product design best practices, templates, and trainings to increase design knowledge and standards for the organization, with a focus on AI-native design methodologies • Define metrics to manage and measure design success and prioritize enhancements. • Cross-Functional Collaboration: Collaborate with product management, engineering, and data to shape product roadmaps and prioritize features • Partner with product and engineering leadership to shape the company’s AI product strategy and roadmap. • Storytelling & Communication: Develop and communicate product vision through storytelling, high-fidelity prototypes, and working software to leadership and cross-functional partners • Excel at delivering compelling and impactful presentations, setting the example for how to use storytelling to influence and persuade others. • Mentorship & Organizational Development: Collaborate with leadership to support team member development, including AI skill-building across the design organization • Mentor and elevate design quality across the team through design reviews, feedback, and craft leadership • Build and facilitate AI design training programs that upskill the entire design team • AI Fluency Expectations: For this role, we expect a transformative level of AI competency to help re-engineer how work happens. • You will shape new ways of building products and can show examples of redesigning how products ship. • You don’t just use AI, you fundamentally rethink how the design discipline operates in an AI-native world. • You abandon the status quo when it no longer serves, and you lead others through that transformation with conviction and clarity. • Define the vision for how AI transforms the design practice at Taxwell, from tools and workflows to the products we build for customers. • Evaluate emerging AI capabilities (LLMs, multimodal models, agentic AI) and translate them into actionable product and design opportunities. • Lead cross-functional initiatives that create competitive differentiation. • Build systems, not one-off features, pipelines and agent-driven workflows that take in customer feedback, generate specs, prototype solutions, and ship. • Build and facilitate AI training programs that upskill the entire design team. • Lead new ways of building product, such as unlocking designers to ship code in production. • Establish organizational quality standards for AI-augmented work. • Define guardrails for AI-powered experiences that balance innovation with user trust and ethical considerations. • Own the outcomes at the organizational level, not just your own work, but the quality bar for how AI is used across the design team and larger organization.
Job Requirements
- Bachelor’s degree or equivalent expertise in User Experience, Interaction Design, Communication Design, Information Architecture, Psychology, Human-Computer Interaction, Human Factors, or a related field
- 10+ years of experience or equivalent expertise designing solutions for software, web applications, or mobile native apps
- 8+ years of experience or equivalent expertise using industry-standard design and prototyping tools to create low- and high-fidelity designs and define the work
- Deep proficiency with AI-powered design tools and workflows, with a track record of integrating AI capabilities into the design process and championing adoption across teams
- Demonstrated experience designing AI-powered products or features at scale—including conversational AI, intelligent automation, agentic workflows, personalization engines, or predictive experiences with proven ability to ship to production with real outcomes
- Demonstrated expertise defining success criteria and key performance indicators (KPIs) used to measure design effectiveness
- Demonstrated experience influencing, negotiating with, and gaining buy-in from stakeholders, including executive leadership
- Demonstrated ability to develop an experience design discipline for an organization, including creation and facilitation of trainings, establishing design standards, and tool enablement
- Excels at delivering compelling and impactful presentations and sets the example for how to use storytelling to influence and persuade others
- Ability to work independently on multiple concurrent projects and provide mentorship to other designers
- Ability to facilitate conversations and drive outcomes across the business
- Can show examples of redesigning how product ships: abandoning the previous status quo and reinventing the process with AI at the core.
- Resume must include a link to your design portfolio.
Benefits
- Taxwell offers a supportive, open, and inclusive atmosphere
- We believe our work benefits from the diverse perspectives of our employees.
- Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants.
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