Develop and optimize paid social media campaigns across various platforms, analyze performance metrics to enhance lead generation, and collaborate with cross-functional teams to improve marketing strategies and drive measurable revenue growth.

Title: Digital Marketing Specialist Location: Plymouth United States Job Description: Why Work at Banner? For over 50 years, Banner Engineering has been at the forefront of industrial automation. We offer products and solutions including award-winning sensors, wireless solutions, machine safety, indication and LED lighting. From Fortune 500 leaders to innovative startups, Banner's award-winning products and solutions are helping companies around the world increase efficiency, reduce costs, safeguard equipment, and protect personnel. Our commitment to innovation shows through a continuous, market-driven evolution of products and technology. With engineers employed in nearly every major department, engineering is in our DNA. Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do. Pay and Benefits Banner Engineering is committed to offering competitive pay and benefits, including, but not limited to: - 401(k) with match - Student Loan 401(k) match program - Medical, Dental, and Vision Insurance Plans - HSA (Health Savings Account) with company contribution - Paid Time Off (PTO) - Sales and Profit Sharing Eligibility - Flexible work hours - Life Insurance - Paid Parental Leave - Pet Insurance Base Pay Range: $67,444.00 - $95,153.00 - Please note some career sites assign estimated compensation ranges that may not accurately reflect what is offered by Banner Engineering. This is a hybrid position based in Plymouth, MN, requiring three days per week in the office and two days of remote work. Position Summary Banner Engineering seeks an experienced Digital Marketing Specialist to drive growth through our website, email platform, and digital product content ecosystem. This role requires a balance of strategic thinking and hands-on execution, with an expectation to proactively identify opportunities and drive improvements. This role is responsible for executing and optimizing email campaigns in alignment with broader marketing strategy, ensuring digital readiness for product launches, and optimizing web content to support business objectives, enable Sales, and move users efficiently through the marketing funnel toward Sales Qualified Leads. This individual partners closely with the Data team, to ensure structured product information supports discoverability, usability, and campaign effectiveness. This position requires a strategic, solutions-oriented professional who can translate business goals into digital execution, think critically in ambiguous situations, and independently advance initiatives with sound judgment and initiative. What You'll Be Doing This person reports to the Digital Marketing Manager / UX Designer. This role will work closely with the Digital Marketing team, as well as the broader Marketing organization, Product Managers, Engineers, Data Specialists, and other cross-functional stakeholders to strengthen Banner's digital presence and performance. Key Responsibilities - Drive digital readiness for product launches and announcements by collaborating cross functionally to ensure web and email content is accurate, aligned, and delivered on time - Improve conversion performance by optimizing content, page structure, and user flow across key digital journeys - Serve as the Marketing point of contact for PIM related initiatives, partnering with the Data team to align product attributes and taxonomy - Enhance product categorization and site architecture to improve user flow, reduce friction, and support intuitive product discovery - Author and publish product pages, campaign landing pages, and solution content in Adobe Experience Manager (CMS) - Apply SEO and GEO best practices across digital channels to improve content visibility - Support strategic email marketing initiatives including campaign planning, segmentation, build execution, testing, performance analysis, and continuous optimization - Partner with the marketing analyst to interpret website and campaign analytics, using insights to improve conversion performance and user experience - Collaborate with writers and designers to create structured, persuasive digital content that educates users, reinforces expertise, and upholds the Banner brand - Contribute to sprint validation and regression testing during website code deployments - Translate annual business objectives into digital initiatives that support revenue growth and strengthen the customer journey - Evaluate complex assignments, develop clear recommendations, and execute effectively with minimal oversight - Other duties as assigned What You Bring to the Table To perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodations may be made to support individuals with disabilities. Required - Bachelor's degree in Marketing, Engineering, MIS, or related field - 4+ years of experience in digital marketing, ecommerce, or product content management - Experience working with PIM systems and structured product data environments - Experience authoring content in Adobe Experience Manager or similar enterprise CMS - Experience executing email marketing campaigns, including build, testing, and deployment, in alignment with broader campaign strategy - Strong understanding of SEO and generative search principles, with the ability to align content to user needs and buying behavior - Proficiency in Microsoft Excel including functions and pivot tables - Ability to manage multiple priorities in a fast paced team environment - Demonstrated ability to take ownership of projects, navigate ambiguity, and deliver solutions with minimal direction - Strong communication, critical thinking, organization, and attention to detail Preferred - Familiarity with industrial automation, IIoT, or technical B2B product environments - Experience working with CRM platforms and understanding of lead lifecycle management - Experience using web analytics, personalization, A/B testing, and localization to inform decisions and optimize digital performance - Graphic design experience or creative tool proficiency - Continuous improvement or project management experience What to Expect at Work Physical Demands The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to support individuals with disabilities. - Sit for up to 8 hours per day. - Continuous movement, walking, or standing. - Exposed to a computer screen for extended periods - May require repetitive motions such as utilize a computer mouse, keyboard, computer, and other standard office equipment. - Communicate with others frequently. Working Environment The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job. - Corporate office environment - indoor and climate-controlled Core Values Customer Driven, Accountability Focused, Integrity Always, New Solutions - Every Day If you excel in a dynamic, collaborative environment and are looking for meaningful challenges and opportunities to grow, you'll find a great fit here. Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry. Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.

About Us Pearl is AI for professional services at global scale—combining advanced AI with verified human expertise to deliver help that’s accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere. Our Values - Data driven: Data decides, not egos - Courageous: We take risks and challenge the status quo - Innovative: We're constantly learning, creating, and adapting - Lean: We focus on customers, using lean testing to learn how to serve them best - Humble: Past success is not a guarantee of future success About the Role As a Analyst, Digital Marketing, you will manage and optimize Google Ads campaigns, analyze performance data, and collaborate with cross-functional teams to drive better ROAS/CPA while maintaining robust tracking and reporting practices. What You’ll Do - Build and optimize Google Ads campaigns, including structure, keyword research, targeting, and ad creatives. - Conduct experiments, analyze segmented performance data, and drive improvements in CTR, conversion rate, ROAS, and CPA. - Monitor daily metrics, identify anomalies, and address performance or tracking issues proactively. - Use Excel and SQL to analyze large datasets and support bid/budget optimization decisions. - Collaborate with Analytics, Product, Engineering, and market teams while ensuring strong tracking, tagging, and measurement hygiene (UTMs, GA4, conversion tracking). What We’re Looking For What We’re Looking For - 5–8 years of experience in performance/search marketing, including 3+ years managing Google Ads campaigns end-to-end. - Strong knowledge of Google Ads fundamentals, bidding strategies, auction dynamics, quality score, and search query analysis. - Data-driven mindset with the ability to define KPIs, analyze trends, and make evidence-based recommendations. - Advanced Excel/Sheets skills and working knowledge of SQL for handling large datasets. - Familiarity with GA/GA4, conversion tracking, and attribution basics. - Clear communicator, comfortable sharing insights with cross-functional teams. - Flexible to attend planned evening IST meetings to overlap with US teams. - Leverages AI for creatives, keyword clustering, anomaly detection, real-time insights, and automated reporting to enhance strategy and efficiency. Good to have - Google Ads Search certified or equivalent practical experience. - Exposure to Microsoft Ads, Display/YouTube, or other paid channels. - Experience with dashboarding tools (Looker Studio, Power BI, Tableau) and/or basic scripting (Python). - Familiar with A/B testing, experimentation frameworks, and statistical fundamentals. - Comfortable using LLM/prompting tools to enhance analysis and reporting productivity (as per policy). Our Commitment to an Inclusive Workplace We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. AI Disclosure & Informed Consent Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy. #LI-Remote

Position Title: Digital Marketing Specialist Work Set-up: Work from Home Schedule: Schedule: 1:30PM to 10:00PM PHT (6:30AM to 3:00 PM UK Hours) Salary: PHP 50,000 to PHP 80,000 Holidays: UK Holidays Our client is a trusted, family-run retailer with over 40 years of experience in domestic appliances and kitchen solutions. Based in the South West of England, the company operates both modern showrooms and a strong e-commerce platform, delivering a seamless customer experience. Known for its competitive pricing, expert advice, and reliable service, they have built a solid reputation as a leading name in the UK appliance retail sector. We are looking for a highly analytical, proactive, and detail-oriented Digital Marketing Specialist with a strong focus on paid advertising management and performance monitoring. This role is primarily responsible for managing, optimising, and safeguarding paid advertising campaigns across Google Ads, Microsoft Ads, and Meta platforms, while also supporting social media execution and monthly marketing initiatives. JOB DESCRIPTION: Your Responsibilities as a Digital Marketing Specialist will be: Advertising Management (50%) Managing and maintaining detailed Google Ads and Microsoft Ads campaigns. This includes: • Creating the required imagery and banner assets • Ongoing optimisation • Conduct daily account checks (spend, pacing, anomalies, etc) • Detailed performance reports • Recommendations for improvements Social Media (Meta Advertising) (25%) Running Meta advertising campaigns and managing associated creative, reporting and daily/weekly posts. • Manage Meta (Facebook and Instagram) ads • Create and schedule organic posts • Develop engaging, brand-aligned content • Monitor and optimise performance Monthly Marketing Output (25%) Producing a monthly newsletter and assisting with monthly promotional planning. Conduct keyword research and develop SEO/ SEM strategies to increase organic traffic and improve search engine rankings Monitor and analyse digital marketing performance metrics, identify trends, and provide insights and recommendations to optimise performance. Develop other initiatives to boost the company’s brand and growth. Qualifications: • Bachelor's degree in Marketing, Digital Media, Communications, or related field • At least 3-5 years of proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio showcasing successful digital campaigns yielding to more leads and customers for the business. • Proven experience working with UK and other international client markets. • In-depth knowledge of social media platforms, particularly with Instagram, Facebook etc. • Design/ Creative Background and proficient in software such as Canva, Adobe Photoshop and Ilustrator etc. • Proficiency in content creation and storytelling across various digital platforms • Basic video editing/ video creation skills • Strong SEO/SEM skills, including keyword research, on-page optimization, and link-building strategies. • Experience with handling Paid Ads and analytical mindset with the ability to interpret data and translate it into actionable insights. • Excellent communication and interpersonal skills, with the ability to collaborate effectively. • Experience working with a similar business/niche is a plus Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of EOS (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth. • Genuinely caring Leadership Team • Competitive salary package • Company-provided full set-up for desktop/laptop with a back-up internet • Free pre-employment Medical Assessment (T&C apply) • HMO on the first day of hire • 15 Vacation Leaves and 5 Sick Leaves • Annual Performance Reviews • Unlimited Employee Referral Incentives • Employee Loan Facilities • Social Clubs and Interest Workshops • Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance. • Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pays About Boomering: Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference. Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are. Website: www.boomering.ph Career Portal: https://boomering.zohorecruit.com/jobs/Careers Facebook and LinkedIn: Boomering Inc.; Boomering Careers