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Head of Demand Generation – Senior Manager
Location
United States
Posted
50 days ago
Salary
0
Seniority
Senior
Job Description
Head of Demand Generation – Senior Manager
Liquid Web
• Define target account segments in partnership with Growth, PMM, and Sales • Build and maintain GTM playbooks by segment (who we target, how we reach them, and why it converts) • Identify expansion opportunities within the existing customer base and partner with Lifecycle and Sales to act on them • Own the marketing-generated pipeline forecast and report on performance weekly/monthly • Design and run account-based programs across your target account list • Partner with Growth Media and Content to align channels, messaging, and timing • Set clear success metrics for every program and make decisions quickly to scale or stop • Ensure campaigns are coordinated across channels, not run in isolation • Define BDR targeting priorities (which accounts, which personas, when) • Partner on outbound messaging and sequence strategy • Run a regular pipeline sync with BDR leadership to review performance and adjust • Manage and develop a team of three across media, events, and coordination • Set clear ownership, expectations, and performance standards • Align closely with Lifecycle, Content, Web, and Partnerships to ensure consistent execution across teams • Act as the point person for demand generation in cross-functional planning
Job Requirements
- Experience owning a marketing-generated pipeline target
- Background in demand generation and/or account-based marketing
- Experience building GTM plays or programs that Sales teams actually use
- Strong partnership with Sales/BDR teams
- Familiarity with intent data and account prioritization (e.g., 6sense, Bombora, or similar)
- Experience managing a small team
- Ability to operate at both strategy and execution levels
Benefits
- Traditional and Roth 401k with company matching
- A collaborative team culture
- Consistent/set work hours
- Challenging non-redundant daily duties
- A voice in how things get done
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