• You operationally optimize the Google Ads accounts of our growth clients (primarily Search, Shopping, Performance Max, and where applicable Display/Video/Demand Gen). • You manage budgets and bidding strategies aligned to clearly defined goals (ROAS, POAS, CPA, CR, profitability). • You develop clean, scalable campaign and feed structures along the customer journey. • You analyze performance data, identify patterns and derive concrete optimization measures and tests that you implement directly in the account. • You test levers such as custom labels, audience signals, margin logic and creatives — and convert winning setups into stable standards. • You work closely with Account Management, Copy, Design and Tracking — your focus is always on impact rather than busywork.

• Impact the company's revenue growth and success in the market. • Drive qualified leads and pipeline growth. • Contribute to the company's revenue generation and business growth. • Optimize lead generation campaigns and programs. • Expand the customer base and increase market share.

• Du textest Landingpages und Advertorial-Funnels, die nachweislich konvertieren – von der Headline bis zum finalen CTA. • Du entwickelst Ad-Copies für Creatives, die im Feed stoppen und im Funnel weiterführen. • Du schreibst Videoskripte, die Kaufmotive aktivieren und Einwände aushebeln, bevor sie entstehen. • Du analysierst Zielgruppen im D2C-Kontext, bevor du schreibst – und leitest daraus ab, welche Botschaft auf welcher Funnel-Stufe zieht. • Du nutzt KI-Tools aktiv im Schreibprozess und entwickelst Prompts und Workflows, die das gesamte Team weiterverwenden kann. • Du iterierst Texte anhand von Performance-Daten und überführst Testergebnisse direkt in neue Versionen. • Du durchläufst Freigabeprozesse mit Kunden und intern effizient – mit dem Ziel, Überarbeitungsschleifen zu minimieren.

• You plan, manage and optimize paid social campaigns on Meta and TikTok with a clear focus on profitability and scaling • You implement existing performance strategies and optimize them based on data across all relevant funnel stages • You manage budgets daily against target KPIs (ROAS, POAS, CAC) and ensure clean execution even with high five- to six-figure monthly budgets • You develop creative concepts together with the content team, such as UGC ads and founder-led ads, and systematically test hooks, formats and narratives • You regularly analyze campaign data, prepare client reports and provide strategic advice to clients on holistic account development • You work closely with internal copywriters to continuously improve sales psychology and direct-response approaches • You help build out the paid social area over time and take on subject-matter responsibility within the team