• Manage the execution of a multitude of commercial operational services for our identified market • Work with the region leads to define and update scope and service areas of commercial operations • Establish and improve service delivery model • Manage business demand for services and prioritize resources • Ensure clear communication and a high degree of alignment within the organization across responsibilities • Collaborate with various cross-functional teams to maintain routine communication and resolve issues efficiently • Manage all routine operational tasks efficiently. • Lead cross-functional planning for key meetings

**PRIMARY JOB DUTIES AND RESPONSIBILITIES ** **Building Common Ground (60%) ** - Manage a multi-pronged initiative that supports community foundations to implement community-based projects to connect and collaborate across differences, including a grant portfolio, learning and storytelling agenda, as well as preconference convenings - Lead the implementation of virtual discussion series that highlights leading thinkers and their ideas for how we can come together, not apart. - Support programming offered in collaboration with external partners, such as Communicating Across Divides: A Facilitation Intensive - Work with the Executive Vice President to build internal capacity to implement building common ground related offerings. **Strategy and Special Projects (20%) ** - Supports the Executive Vice President to advance strategy related priorities and translate strategy into organizational process and policy - Manage a variety of projects that advance the priorities of the Strategy, Learning, and Leadership team in coordination with both internal stakeholders and external members and partners **Administrative (20%) ** - Contribute to overarching organizational goals by participating in cross-functional working groups.

• Developing and managing an ongoing digital communications strategy for internal audiences. • Accountable for implementing and evaluating multiple complex initiatives, capabilities, and functions. • Acts as a strategic digital communications consultant to Chief Communications Officer and senior leaders. • Establishes deep partnerships with key internal stakeholders across the business and IT organizations. • Responsible for gaining alignment and driving change within assigned functions. • Leads cross function initiatives and is relied upon to anticipate and mitigate cross functional issues. • Ensures a world-class and forward-leaning user experience, thoughtfully integrating proprietary and partnered solutions.

Job Description The Role General Motors' Marketing Applied Sciences (MAS) team is seeking an experienced, strategic, and data-fluent leader to serve as Group Strategy Manager, Audience Activation. This role sits at the heart of GM's marketing transformation, leading a team of audience strategists responsible for developing, governing, and activating data-driven audience strategies across GM's brand portfolio. Success in this role requires a unique blend of audience strategy expertise across Media, site, and CRM, technical acumen, cross-functional leadership, and the ability to translate complex data into compelling marketing decisions. The ideal candidate brings deep, hands-on media expertise, including a strong command of programmatic ecosystems, paid media activation, media measurement frameworks, and addressable audience delivery. This is an opportunity to shape how GM uses first- and third-party data to reach the right customers at the right moment. What You'll Do - Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work - Collaborate closely with the Media team on the end-to-end audience strategy process, ensuring accurate and efficient audience builds aligned to Media strategy and successful activation, including but not limited to audience sizing, reach/frequency planning, and segment-level performance expectations - Serve as the primary MAS point of contact for audience strategy across brand and agency partners, working closely with the Media team to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements (programmatic, social, display, etc.) - Serve as an experienced interpreter of marketing and media requests, translating ambiguous campaign briefs and brand objectives into clear, defined audience strategies - Oversee the development and activation of Pronghorn-powered audiences across media, site, and CRM channels, ensuring alignment with marketing objectives and model recommendations - Partner closely with MAS Data Scientists and the Media team to translate modeling outputs into actionable, campaign-ready audience segments. Advise on match rate optimization, addressability, and scaling trade-offs across activation platforms. - Manage audience workflows across platforms including Databricks, Adobe Real-Time CDP, AEP, LiveRamp, and other onboarding and activation tools - Support the product development team in building, testing, and deploying new media capabilities and platforms. Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channels - Demonstrate strong leadership and decision-making in establishing audience best practices, including standards for audience building, scoring, and sizing, to ensure consistent, scalable segmentation logic across brands and channels - Establish and maintain governance standards for audience documentation, segmentation logic, and operational data flows (Confluence, SharePoint, etc.) - Drive audience insights and persona analysis by synthesizing behavioral, transactional, and demographic data to inform targeting strategy, connecting audience insights directly to media performance outcomes - Champion data quality and privacy compliance across audience workflows, ensuring audiences are built and activated in alignment with GM's data governance and privacy requirements - Represent the Audience Activation capability in cross-functional planning sessions, brand standups, and MAS leadership forums; serve as the internal SME on how media and audience strategy intersect to drive campaign effectiveness. - Provide transparency and accountability on timelines, prioritization, and progress - Identify opportunities to incorporate AI and agentic tools into audience operations to improve speed, quality, and scale Your Skills & Abilities (Required Qualifications) - Bachelor's degree in Marketing, Business, Data Science, Computer Science, or a related field - 8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment - 4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams - Deep expertise in audience segmentation, customer data platforms (CDP), and data onboarding platforms (e.g., Adobe AEP, LiveRamp, or similar) - Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding - Experience in scaled media audience planning and execution - Strong understanding of cross-channel marketing activation including media (programmatic display, paid social, CTV/OTT, search), CRM, site, and digital channels - Demonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement - Experience translating audiences into creative implications - Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategies - Excellent stakeholder management skills, with experience navigating matrixed organizations and aligning brand, agency, and analytics teams - Strong analytical and storytelling capabilities, able to translate complex data into powerful stories and actionable recommendations, synthesizing audience, media, and marketing performance data into clear, executive-ready narratives that drive confident decision-making and inspire action across brand, agency, and leadership stakeholders What Will Give You a Competitive Edge (Preferred Qualifications) - Experience working with identity resolution platforms - Hands-on platform experience with major DSPs (TTD, DV360) and paid social platforms (Meta Ads Manager, Pinterest Ads) in an audience strategy or media planning capacity - Experience managing 1st party and device-based identity signals - Hands-on experience with Databricks, SQL, or PySpark for audience analysis and data enablement - Familiarity with AI-powered audience tools or agentic marketing workflows - Experience with data governance practices and privacy compliance in marketing contexts - Background working within an in-house marketing science or advanced analytics function - Master's degree in a quantitative or marketing-related field The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel <25% for this role. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.