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SlashData

The analyst of the developer economy. We help top tech firms understand their audience & measure their strategies' ROI.

Digital Marketing Lead

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Greece

Posted

73 days ago

Salary

€36K - €42K / year

Seniority

Senior

3 yrs expEnglishSQL

Job Description

Digital Marketing Lead

SlashData

• Set and deliver ambitious MQL and SQL targets. • Improve MQL → SQL conversion rates. • Increase marketing-sourced and marketing-influenced pipeline. • Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. • Identify and fix leakage points in the funnel. • Build and execute a multi-channel demand generation strategy. • Increase high-intent inbound leads. • Improve website and landing page conversion rates. • Develop structured cross-sell and upsell marketing initiatives. • Ensure all campaigns are ROI-driven and measurable. • Oversee SlashData.co performance and conversion optimisation. • Sharpen the commercial positioning of research and data products. • Ensure value propositions are clear, differentiated and outcome-focused. • Align all messaging to target platform leaders and engineering leaders. • Plan and execute commercially valuable PR initiatives. • Build strategic content distribution partnerships. • Increase qualified traffic and visibility within the developer ecosystem. • Ensure visibility initiatives support pipeline goals, not vanity metrics.

Job Requirements

  • 3+ years of B2B marketing experience, ideally in tech, SaaS, data or research.
  • Strong experience in demand generation and funnel optimisation.
  • Proven track record of increasing MQLs and improving conversion rates.
  • Experience working in tight alignment with Sales.
  • Strong analytical mindset; confident working with marketing metrics and CRM data.
  • Experience building and executing performance-focused marketing strategies.
  • Experience with CRM and marketing automation tools (Zoho or similar).
  • Commercially minded and target-driven.
  • Comfortable being accountable for measurable outcomes.
  • Excellent written and verbal English.
  • Comfortable operating in a remote, distributed team.
  • Bonus Points For: Experience in marketing research, analytics or data products.
  • Familiarity with developer audiences or developer marketing.
  • Experience in account-based marketing (ABM).
  • Experience significantly improving MQL → SQL conversion rates.
  • Experience using AI tools to optimise marketing performance.
  • Experience building marketing dashboards and reporting frameworks from scratch.

Benefits

  • Competitive base salary depending on experience and location
  • Additional bonus based on company profitability
  • Two team events per year: One in-person international meetup (our next 4-day offsite is in Berlin) & One virtual global team event
  • Flexible working environment built on trust and ownership
  • No dress code
  • £1,000 annual personal development budget
  • £1,000 per year training budget
  • Monthly Amazon book allowance (on any book you choose)
  • Exposure to senior leadership and strategic decision-making
  • £500 annual co-working budget to collaborate in person with teammates when working on projects
  • £500 initial home office setup budget (plus Laptop) to ensure you have the right equipment
  • Spotify Premium or Netflix subscription
  • One self-care day to take whenever you need it
  • Open access to leadership
  • Clear feedback loops
  • Real autonomy and accountability
  • Space to test ideas and improve systems

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