SlashData

• Working with clients and internal stakeholders to translate business problems into research objectives and projects. • Designing surveys that address the research needs of our clients and driving their desired outcomes (whether validating a thesis with data, or writing a thought leadership paper on the future of software). • Analysing data (using Python) to extract actionable insights on developer behaviours, preferences, and market trends. • Producing clear, well-structured reports that explain both the findings and their relevance (answering the “so what?” behind the results). • Presenting findings in client briefings, webinars, and other external-facing formats. • Contributing to the design of our global developer surveys, asking the right questions given our research objectives. • Actively building expertise in software development, AI, and the developer ecosystem - developing an informed point of view that shapes our research agenda and client conversations. • Developing deep domain expertise in AI technology trends, developer tools, and software engineering practices - building a credible point of view, not just reporting data. • Contributing to SlashData's published indices and trackers. • Building and maintaining direct advisory relationships with client stakeholders, being a core part of the client relationship. • Developing foresight on where AI technology trends are heading - helping clients see around the corner, not just understand what happened.

About SlashData SlashData helps product, platform, and engineering leaders understand how software development is changing in the AI era. For over 20 years, we have helped many of the world’s leading technology companies understand developers, developer ecosystems, and the tools and workflows shaping the future of software. Our work helps clients: - understand how the developer ecosystem and software engineering teams are evolving, - build better products, platforms, and go-to-market strategies for the AI era, - make smarter decisions about the tools, practices, and investments shaping the future of software. Our ambition is to become the industry-standard measurement system for the software development economy - the reference point that product, platform, and engineering leaders rely on to make decisions about developers, AI, and the future of software. The Role We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person. This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation. What You’ll Be Doing Revenue & Funnel Ownership: - Set and deliver ambitious MQL and SQL targets. - Improve MQL → SQL conversion rates. - Increase marketing-sourced and marketing-influenced pipeline. - Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. - Identify and fix leakage points in the funnel. Demand Generation & Campaign Performance: - Build and execute a multi-channel demand generation strategy. - Increase high-intent inbound leads. - Improve website and landing page conversion rates. - Develop structured cross-sell and upsell marketing initiatives. - Ensure all campaigns are ROI-driven and measurable Website, Messaging & Positioning: - Oversee SlashData.co performance and conversion optimisation. - Sharpen the commercial positioning of research and data products. - Ensure value propositions are clear, differentiated and outcome-focused. - Align all messaging to target platform leaders and engineering leaders. PR, Visibility & Distribution (Performance-Oriented): - Plan and execute commercially valuable PR initiatives. - Build strategic content distribution partnerships. - Increase qualified traffic and visibility within the developer ecosystem. - Ensure visibility initiatives support pipeline goals, not vanity metrics. The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.

About SlashData SlashData helps product, platform, and engineering leaders understand how software development is changing in the AI era. For over 20 years, we have helped many of the world’s leading technology companies understand developers, developer ecosystems, and the tools and workflows shaping the future of software. Our work helps clients: - understand how the developer ecosystem and software engineering teams are evolving, - build better products, platforms, and go-to-market strategies for the AI era, - make smarter decisions about the tools, practices, and investments shaping the future of software. Our ambition is to become the industry-standard measurement system for the software development economy - the reference point that product, platform, and engineering leaders rely on to make decisions about developers, AI, and the future of software. The Role We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person. This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation. What You’ll Be Doing Revenue & Funnel Ownership: - Set and deliver ambitious MQL and SQL targets. - Improve MQL → SQL conversion rates. - Increase marketing-sourced and marketing-influenced pipeline. - Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. - Identify and fix leakage points in the funnel. Demand Generation & Campaign Performance: - Build and execute a multi-channel demand generation strategy. - Increase high-intent inbound leads. - Improve website and landing page conversion rates. - Develop structured cross-sell and upsell marketing initiatives. - Ensure all campaigns are ROI-driven and measurable Website, Messaging & Positioning: - Oversee SlashData.co performance and conversion optimisation. - Sharpen the commercial positioning of research and data products. - Ensure value propositions are clear, differentiated and outcome-focused. - Align all messaging to target platform leaders and engineering leaders. PR, Visibility & Distribution (Performance-Oriented): - Plan and execute commercially valuable PR initiatives. - Build strategic content distribution partnerships. - Increase qualified traffic and visibility within the developer ecosystem. - Ensure visibility initiatives support pipeline goals, not vanity metrics. The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.

About SlashData SlashData helps product, platform, and engineering leaders understand how software development is changing in the AI era. For over 20 years, we have helped many of the world’s leading technology companies understand developers, developer ecosystems, and the tools and workflows shaping the future of software. Our work helps clients: - understand how the developer ecosystem and software engineering teams are evolving, - build better products, platforms, and go-to-market strategies for the AI era, - make smarter decisions about the tools, practices, and investments shaping the future of software. Our ambition is to become the industry-standard measurement system for the software development economy - the reference point that product, platform, and engineering leaders rely on to make decisions about developers, AI, and the future of software. The Role We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person. This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation. What You’ll Be Doing Revenue & Funnel Ownership: - Set and deliver ambitious MQL and SQL targets. - Improve MQL → SQL conversion rates. - Increase marketing-sourced and marketing-influenced pipeline. - Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. - Identify and fix leakage points in the funnel. Demand Generation & Campaign Performance: - Build and execute a multi-channel demand generation strategy. - Increase high-intent inbound leads. - Improve website and landing page conversion rates. - Develop structured cross-sell and upsell marketing initiatives. - Ensure all campaigns are ROI-driven and measurable Website, Messaging & Positioning: - Oversee SlashData.co performance and conversion optimisation. - Sharpen the commercial positioning of research and data products. - Ensure value propositions are clear, differentiated and outcome-focused. - Align all messaging to target platform leaders and engineering leaders. PR, Visibility & Distribution (Performance-Oriented): - Plan and execute commercially valuable PR initiatives. - Build strategic content distribution partnerships. - Increase qualified traffic and visibility within the developer ecosystem. - Ensure visibility initiatives support pipeline goals, not vanity metrics. The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.

About SlashData SlashData helps product, platform, and engineering leaders understand how software development is changing in the AI era. For over 20 years, we have helped many of the world’s leading technology companies understand developers, developer ecosystems, and the tools and workflows shaping the future of software. Our work helps clients: - understand how the developer ecosystem and software engineering teams are evolving, - build better products, platforms, and go-to-market strategies for the AI era, - make smarter decisions about the tools, practices, and investments shaping the future of software. Our ambition is to become the industry-standard measurement system for the software development economy - the reference point that product, platform, and engineering leaders rely on to make decisions about developers, AI, and the future of software. The Role We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person. This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation. What You’ll Be Doing Revenue & Funnel Ownership: - Set and deliver ambitious MQL and SQL targets. - Improve MQL → SQL conversion rates. - Increase marketing-sourced and marketing-influenced pipeline. - Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. - Identify and fix leakage points in the funnel. Demand Generation & Campaign Performance: - Build and execute a multi-channel demand generation strategy. - Increase high-intent inbound leads. - Improve website and landing page conversion rates. - Develop structured cross-sell and upsell marketing initiatives. - Ensure all campaigns are ROI-driven and measurable Website, Messaging & Positioning: - Oversee SlashData.co performance and conversion optimisation. - Sharpen the commercial positioning of research and data products. - Ensure value propositions are clear, differentiated and outcome-focused. - Align all messaging to target platform leaders and engineering leaders. PR, Visibility & Distribution (Performance-Oriented): - Plan and execute commercially valuable PR initiatives. - Build strategic content distribution partnerships. - Increase qualified traffic and visibility within the developer ecosystem. - Ensure visibility initiatives support pipeline goals, not vanity metrics. The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.

• Set and deliver ambitious MQL and SQL targets. • Improve MQL → SQL conversion rates. • Increase marketing-sourced and marketing-influenced pipeline. • Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. • Identify and fix leakage points in the funnel. • Build and execute a multi-channel demand generation strategy. • Increase high-intent inbound leads. • Improve website and landing page conversion rates. • Develop structured cross-sell and upsell marketing initiatives. • Ensure all campaigns are ROI-driven and measurable. • Oversee SlashData.co performance and conversion optimisation. • Sharpen the commercial positioning of research and data products. • Ensure value propositions are clear, differentiated and outcome-focused. • Align all messaging to target platform leaders and engineering leaders. • Plan and execute commercially valuable PR initiatives. • Build strategic content distribution partnerships. • Increase qualified traffic and visibility within the developer ecosystem. • Ensure visibility initiatives support pipeline goals, not vanity metrics.

About SlashData Our Mission: We empower product, platform, and engineering leaders with best-in-class research on developers and the future of software in the AI era. Our BHAG (big, hairy, audacious goal): is to become the industry reference for the software development economy What We Do We provide best-in-class research for how AI is reshaping software development. AI is changing software development faster than any other job. Developers are no longer just writing code. They are increasingly supervising, orchestrating, and managing AI systems. At the same time, platform vendors are competing for developer adoption in an AI-crowded market, while product, platform and engineering leaders are deciding which tools, workflows, and practices will truly multiply productivity – and which will create noise or risk. Our research replaces assumptions with evidence, helping leaders: - Understand how the developer ecosystem and engineering teams are evolving. - Build better products, platforms, and go-to-market strategies for the AI era - Make smarter decisions about the tools, practices, and investments that will shape the future of software For over 20 years, we have tracked software technology trends and worked with the top global technology brands (yes, all the usual suspects). The Role We are looking for a highly data-driven Digital Marketing Lead who is accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency. The role works within the sales and marketing team, which consists of two account managers, one SDR and the marketing person. This is not a visionary or creative brand role. This is a performance-led marketing leadership role focused on targets, funnel optimisation, and commercial impact. You will own lead-generation performance, marketing contribution to pipeline, conversion improvement, and close alignment with Sales. You will operate through data, dashboards, testing and continuous optimisation. What You’ll Be Doing Revenue & Funnel Ownership: - Set and deliver ambitious MQL and SQL targets. - Improve MQL → SQL conversion rates. - Increase marketing-sourced and marketing-influenced pipeline. - Optimise the full funnel: traffic → lead → MQL → SQL → opportunity. - Identify and fix leakage points in the funnel. Demand Generation & Campaign Performance: - Build and execute a multi-channel demand generation strategy. - Increase high-intent inbound leads. - Improve website and landing page conversion rates. - Develop structured cross-sell and upsell marketing initiatives. - Ensure all campaigns are ROI-driven and measurable Website, Messaging & Positioning: - Oversee SlashData.co performance and conversion optimisation. - Sharpen the commercial positioning of research and data products. - Ensure value propositions are clear, differentiated and outcome-focused. - Align all messaging to target platform leaders and engineering leaders. PR, Visibility & Distribution (Performance-Oriented): - Plan and execute commercially valuable PR initiatives. - Build strategic content distribution partnerships. - Increase qualified traffic and visibility within the developer ecosystem. - Ensure visibility initiatives support pipeline goals, not vanity metrics. The role aligns with the sales team daily, and also owns the measurement and reporting of all marketing activities. It reports weekly to the CEO and monthly to the leadership team.