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Health & well-being tech company led by entrepreneurs on a mission to create a positive impact globally.
Programmatic Manager
Location
Europe
Posted
112 days ago
Salary
0
Seniority
Senior
Job Description
Programmatic Manager
Palta
• Plan, execute, and optimize programmatic campaigns across native and display channels • Own and scale campaigns on Taboola and other native/content discovery platforms • Lead creative testing initiatives — developing structured frameworks to test hooks, formats, and messaging at scale • Analyze performance data and drive continuous improvement across the funnel • Collaborate with creative and analytics teams to test and iterate on ad content • Identify new inventory sources and audience opportunities to expand reach.
Job Requirements
- Proven hands-on experience managing programmatic campaigns — Taboola experience is a must
- Experience with platforms like NewsBreak, Outbrain, Revcontent, or similar native/content discovery sources is a strong plus
- Extensive experience with creative testing: A/B testing, multivariate testing, and creative performance analysis
- Strong analytical mindset with proficiency in performance reporting and optimization
- Ability to manage budgets effectively and hit CPA/ROAS targets
- Self-starter who thrives in a remote, fast-paced environment.
Benefits
- Fully remote position
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