• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. • Conduct keyword and topic research to identify high-impact content opportunities. • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. • Evaluate and adopt new AI tools as they emerge. • Own organic traffic growth strategy through SEO and AEO best practices. • Optimize existing content for improved rankings and conversion. • Collaborate with our paid media strategist to align organic and paid content efforts. • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. • Provide strategic content direction for website pages, making sure messaging drives conversions. • Write and optimize landing page copy, CTAs, and conversion-focused content. • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. • Support Product Marketing with content for product launches, feature announcements, and GTM materials. • Collaborate with the PR specialist on thought leadership content and media-facing materials.

Go Maverick Group has a client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across a dynamic portfolio of industry-leading brands focused on premium, specialized batteries, chargers, and audio components for automotive, marine, and commercial markets, often targeting high-performance applications. This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client’s diverse product and industry verticals. The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands. Key Responsibilities: Digital & Website Management - Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices. - Coordinate website content updates with Product, Sales, and Engineering teams across all brands. - Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts. Social Media & Content Execution - Execute social media posting schedules across B2B and DTC platforms. - Coordinate website content updates with Product, Sales, and Engineering teams across all brands. - Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts. - Create and maintain a content calendar.   Email Marketing & Campaign Support - Execute social media posting schedules and any other relevant platforms for multiple brands. - Assist in managing trade shows. - Develop and publish product, application, and company content aligned with each brand’s identity and guidelines. - Support newsletters, product announcements, promotions, and customer communications. - Maintain email lists, segment audiences, and ensure data hygiene. eCommerce & Digital Sales Support - Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms. - Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations. - Help monitor eCommerce performance and customer behavior trends. Marketing Operations & Coordination - Manage marketing calendars, timelines, and project tracking to ensure on-time execution. - Coordinate with external vendors, agencies, and internal stakeholders as needed. - Maintain marketing assets, templates, and documentation. - Support trade shows, promotions, and special initiatives as assigned.

• Plan, write, translate, distribute and execute a content strategy relevant to the localized market • Coordinate with a team of freelance writers & site managers to ensure the deliverables and distribution of content according to your content plan • Educate the team to ensure brand quality is maintained throughout • Keep up to date with the latest industry news • Carry out content audits to make sure our content is relevant, compliant and up to date • Pro-actively carry out competitor research and industry analysis

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities. • Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion. • Conduct keyword and topic research to identify high-impact content opportunities. • Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel. • Own production of written content assets: blog posts, eBooks, email copy, landing pages, and sales enablement materials. • Serve as the editorial gatekeeper for quality, brand voice, and strategic alignment across all marketing content. • Collaborate with the Content Creator, who oversees social media and video, on themes and messaging, as well as content repurposing. • Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed. • Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually. • Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content. • Evaluate and adopt new AI tools as they emerge. • Own organic traffic growth strategy through SEO and AEO best practices. • Optimize existing content for improved rankings and conversion. • Collaborate with our paid media strategist to align organic and paid content efforts. • Monitor and report on organic traffic, keyword rankings, AEO visibility, content performance, and conversions. • Provide strategic content direction for website pages, making sure messaging drives conversions. • Write and optimize landing page copy, CTAs, and conversion-focused content. • Contribute to the team’s website visitor-to-lead conversion goals by improving on-page copy, content offers, and SEO-driven entry points. • Partner with the Sr. Demand Gen Manager on landing page content and the web developer on implementation. • Collaborate with the Content Creator, Sr. Demand Generation Manager, and Director of Marketing on webinar themes, topics, and session formats. • Write talk tracks, session outlines, and speaker prep materials that keep webinar content focused, on-message, and aligned with campaign and pipeline goals. • Own promotional content for webinars: email sequences, landing page copy, social copy, and ad copy that drive registration and attendance. • Develop post-webinar content assets, turning sessions into blog posts, gated assets, and other formats that extend pipeline impact beyond the live event. • Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule. • Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points. • Support Product Marketing with content for product launches, feature announcements, and GTM materials. • Collaborate with the PR specialist on thought leadership content and media-facing materials.