• Lead strategic AI engagements and serve as the architect of the joint AI roadmap with senior customer stakeholders • Partner with sales and account teams to drive AI opportunities through evaluation and decision phases in the sales process • Shape and scale how Workday shows up in the AI market: what we say, where we play, and how we prove value • Maintain and deepen relationships with account teams, customers, and channel partners to connect their challenges with the Workday AI product suite • Lead executive‑level AI conversations to help customers define an AI vision, roadmap, and operating model grounded in Workday’s capabilities; facilitate executive workshops, advisory sessions, and briefings to align on AI strategy and secure buy‑in across the C‑suite and functional leaders • Act as a consultative advisor, diving deep into a customer’s business to diagnose problems and position Workday’s AI solutions to unlock value; translate customer priorities (e.g., revenue growth, cost optimization, productivity, employee experience) into concrete AI use cases and value hypotheses • Serve as a Workday AI solutions expert, clearly articulating how our AI products, agents, and platform capabilities solve real problems and deliver business outcomes • Maintain deep, current expertise on the AI market—including LLMs, generative AI, copilots, agents, deployment approaches, and competitive dynamics—and use this to sharpen how we position Workday AI • Execute AI GTM programs and plays that can be scaled across regions, segments, and industries • Collaborate closely with internal stakeholders across Product, Sales, Engineering, Marketing, and Strategy to ensure our offerings address the evolving challenges of leading global enterprises • Provide structured, customer‑backed feedback on needs, competitive dynamics, and emerging use cases, acting as a connector between field and product teams so learnings from pilots and lighthouse customers inform how we build and position Workday AI • Maintain accurate and timely customer/prospect, pipeline, and service forecast data in alignment with Workday standards • Contribute to developing and refining field‑ready assets (narratives, pitch materials, case studies, playbooks, talk tracks) to support Sales, Solution Consulting, and Customer Success • Contribute to thought leadership efforts (e.g., blogs, events, webinars, customer forums) to strengthen Workday’s voice in the AI market

• Eigenverantwortliche Beratung und strategische Weiterentwicklung unserer Kund:innen rund um CRM-Strategien, E-Mail-Marketing, Marketing Automation und datengetriebene Kampagnen. • Ganzheitliche Steuerung von CRM-Projekten – von Kick-off über Konzeption und Umsetzung bis zur kontinuierlichen Optimierung bestehender Maßnahmen. • Kund:innenverantwortung für ein definiertes Kundenportfolio, inkl. regelmäßiger Status- und Optimierungstermine sowie Ableitung konkreter Handlungsempfehlungen. • Konzeption, Planung und Umsetzung von E-Mail-Kommunikation, Automationen und segmentbasierten Customer Journeys. • Analyse von Kundenbedürfnissen und Ableitung passender CRM-Maßnahmen entlang der gesamten Customer Journey. • Performance-Analyse und Reporting von CRM-Kampagnen (z. B. Öffnungsraten, Klicks, Conversions) inkl. Ableitung von Optimierungsmaßnahmen. • Vorbereitung, Durchführung und Nachbereitung von Workshops und Beratungsterminen. • Aktive Weiterentwicklung der CRM-Setups unserer Kund:innen durch Identifikation von Optimierungspotenzialen, Testing neuer Ansätze und kontinuierliche Verbesserung von Prozessen, Effizienz und Customer Experience. • Sicherstellung von Dokumentation, Testing und Qualitätssicherung neuer Prozesse, Workflows und Systeme. • Budget- und Zeitverantwortung für die betreuten Projekte. • Unterstützung beim Onboarding neuer Kund:innen inkl. Abstimmung mit internen Teams.

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities • Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics • Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch • Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact • Translate insights into action by applying learnings to improve current campaigns and inform future strategies • Create clear internal documentation and communications that enable alignment, transparency, and shared learning • Manage approvals efficiently while maintaining momentum and quality

• Foster strong relationships with clients and stakeholders as the primary point of contact, at both the school and state system level. • Partner with the client's core team to identify and prioritize their key needs and objectives. • Provide strategic consulting for full-cycle student engagement, including personalized communication, targeted outreach campaigns, lead generation, and application management. • Oversee the implementation and management of the client’s contract across all participating schools to ensure positive customer satisfaction and adoption of Element451. • Lead the day-to-day execution of client projects in collaboration with the project team (Customer Success Managers and Engagement Strategists). • Monitor project activities, resourcing, and timelines to achieve successful conclusions. • Conduct discovery sessions with clients and use the information for the implementation, setup, and configuration of the Element451 platform, including building student journeys, communication workflows, AI tools, and system integrations. • Document current processes and map best practices for the desired future state, aligned with industry standards and regulatory requirements. • Conduct assessments of the institution's current recruitment and enrollment business processes, identifying areas for improvement and adoption of best practices • Provide regular updates, progress reports, and presentations to stakeholders on the project's status and outcomes. • Collaborate with the Customer Success Manager and Engagement Strategist. • Work closely with internal teams, including sales, product development, and customer support, to ensure seamless service delivery. • Development of Managed Services documentation, processes, and playbooks to include but not limited to Discovery and Requirements Gathering sessions, Current State Analysis, Client audits and Benchmarks, Future State Process Design frameworks.