• Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms • Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments) • Manage campaign structure, bidding strategies, budgets, and creative testing • Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation • Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI) • Produce clear, actionable performance reporting (weekly/monthly) • Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests • Recommend new paid channels, formats, or placements based on performance insights • Ensure tracking, attribution, and measurement are set up correctly

• Manage paid digital campaigns, focusing on paid search and social, for example: Google Ads, Facebook Ads Manager, Programmatic/Display Advertising, LinkedIn Ads • Develop and share strategic PPC road maps based on client goals, opportunities, competitors, and budget • Build and manage reporting, analyzing data and optimizing as needed • Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices • Win new paid media clients through strong research, presentations, and pitches • Establish strong, accountable relationships with paid media clients • Perform in-depth audits of clients’ existing paid media accounts • Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met. • Quickly identify urgent issues, understand the cause, and react quickly and confidently; this might involve escalating issues to the VP of Digital Operations • Document successes and work with the Copywriting team to create case studies. • Remain current on the latest paid media trends • Be available as a source of knowledge for the internal team

Role Description Wie viel Umsatzpotenzial kann man in seinem Online-Shop liegen lassen? Wir so: JA! 😭 In den letzten fünf Jahren haben wir mit BAGS & PIECES eine coole Brand mit einem wirklichen USP und einer starken Community aufgebaut. Die KPI's wie Wiederkäuferrate, CLV und Kundenzufriedenheit sprechen für sich. Wir haben unzähligen hochwertigen Content, grandiose Testimonials, einen guten finanziellen Puffer und richtig Bock dieses Scale Up weiter wachsen zu sehen. Und gleichzeitig verschenken wir täglich extrem viel Potenzial, weil wir die Neukundengewinnung noch nicht so gemeistert haben, wie wir könnten. Deshalb suchen wir dich (w/m/d) als creative strategist, die in Zusammenarbeit mit unserer Marketingmanagerin Vivi, unserer Gründerin Vivian und unserer Content Creatorin Saskia das Thema Performance Marketing auf allen Kanälen mit Strategie und Struktur, aber auch einer großen Portion Hands-On-Umsetzungspower angeht bzw. weiterführt. Aufgaben: - Creative Strategy: Expertise und Umsetzungsstärke im Performance Marketing, um mit einer klaren Struktur unseren Creative-Prozess aufzusetzen und skalierbaren Output zu erzielen. - Copywriting: Erstellung von Founder-Ads, Erklärvideos, UGC, Landingpages, Listicals und mehr. Du weißt, wie man convertierende, auf Verkaufspsychologie basierende Copy skripted. - Video-Cutting: Sichtung und Schnitt von Content, um die Vision des Creatives gezielt umzusetzen. - E-Com Specialist: Verständnis von klassischen KPI's im E-Com, User Journey und Umsetzung eigener Ideen in Shopify. - Performance Marketing/Media Buying: Einfache Kampagnenstrukturen, direkte Einstellung der Creatives und Auswertung der Ergebnisse. Tiefergehendes Wissen im Media Buying ist von Vorteil. Qualifications - Erfahrung im Performance Marketing, entweder agenturseitig oder aus dem E-Commerce Umfeld. - Know-How in Paid Social Strategien und Copywriting. - Kommunikationsstärke. - Strukturiertes und sorgfältiges Arbeiten. - Winning-Mentality und Ownership. - Zuverlässigkeit und Freundlichkeit. Requirements - Kenntnisse der DIY und Nähcommunity sind nicht notwendig, aber von Vorteil. Benefits - Vielfältige Arbeiten mit einem hochwertigen Produkt. - Flexible Arbeitszeiten und Remote-Arbeit. - Flache Hierarchien mit wertschätzender Kommunikation. - Langfristige Wachstums- und Entwicklungsperspektive. - Positives Arbeitsklima mit echtem Teamspirit. Company Description Bei BAGS & PIECES bieten wir DIY Boxen zur Fertigung von Accessoires aus Echtleder an – ohne Vorkenntnisse, und trotzdem mit einem professionellen Ergebnis.

**Your key responsibilities include:  ** - Take full ownership and lead the end-to-end keyword strategy across all target verticals and product families. Dive deep into hands-on keyword research, analyze search intent, benchmark against competitors, and identify content gaps to craft and continuously enhance Civica’s organic search architecture. - Drive Civica’s Generative Engine Optimisation strategy from the front, playing a hands-on role in boosting our visibility within AI-generated answers, large language model discovery platforms, and innovative generative search experiences. Establish and champion best practices as this exciting field evolves. - Strategically plan, create, and manage paid search campaigns with precision, directly handling PPC operations with a performance-focused mindset tailored to budget constraints. Take full responsibility for keyword selection, bid adjustments, compelling ad copy, quality scoring, and insightful performance reporting. - Lead technical SEO audits in collaboration with the Web and Performance Marketing Manager and relevant teams, proactively identifying, prioritizing, and resolving technical hurdles impacting crawlability, site speed, indexation, and structured data across our web presence. - Work hand-in-hand with Content and Product Marketing Management teams to scale SEO initiatives—crafting clear content briefs, reviewing outputs for optimal search performance, and ensuring every new page is built with targeted keywords and user search intent at its heart. - Monitor, analyze, and report on organic search trends, keyword rankings, paid search outcomes, and pipeline attribution with a keen eye for insights. Deliver regular, data-driven reports to the Director of Marketing Channels to fuel continuous optimization across all search efforts. - Stay at the forefront of developments in traditional search, AI-enhanced search, and GEO best practices. Convert the latest trends into actionable strategies that keep Civica’s search visibility strong and growing in a rapidly evolving landscape. - Partner closely with the Web and Performance Marketing Manager to seamlessly integrate paid and organic search strategies, leveraging shared keyword insights, optimizing landing page performance, and coordinating comprehensive reporting to showcase total search impact on pipeline growth.