Job Closed

This listing is no longer active.

Ziphire HR logo
Ziphire HR

We connect talent to companies using our innovative platform.

Senior Manager, Web Experience

Location

California

Posted

63 days ago

Salary

$155.4K - $272K / year

Seniority

Senior

10 yrs expEnglishAEMServiceNow

Job Description

Senior Manager, Web Experience

Ziphire HR

• Define the overall content strategy and web page experience approach for ServiceNow.com, ensuring alignment with marketing campaigns, product positioning, brand messaging, and customer journey objectives. • Establish best practices for web content planning, audience targeting, page optimization, conversion tactics, personalization strategies, and A/B testing methodologies. • Work with Product Management teams who own the underlying CMS and design system platforms, providing business requirements for capabilities needed to support content goals. • Drive innovation in how ServiceNow.com engages audiences through content, messaging, layout, personalization, and interactive experiences. • Establish frameworks for measuring web page performance including engagement metrics, conversion rates, content effectiveness, and campaign impact. • Guide the team in designing and executing testing strategies (A/B tests, multivariate tests, personalization experiments) to continuously improve performance. • Review analytics and test results with the team to identify optimization opportunities and scale successful approaches across the site. • Champion a culture of experimentation, data-driven decision making, and continuous improvement. • Lead, mentor, and develop a team of Web Experience Managers with diverse areas of ownership. • Provide expert coaching on digital marketing best practices, web content strategy, testing methodologies, conversion optimization, audience segmentation, and customer journey mapping. • Conduct performance management, career development planning, and capability building for all team members. • Build team expertise in emerging areas such as AI-driven personalization, dynamic content, and advanced audience targeting. • Oversee the planning, prioritization, and delivery of web page initiatives, ensuring they support marketing campaigns, product launches, and business objectives. • Establish operational workflows and governance processes that enable efficient partnership between Web Experience Managers and cross-functional stakeholders. • Review and approve major web page launches, content strategies, testing plans, and personalization approaches to ensure quality, brand consistency, and marketing effectiveness. • Serve as the primary escalation point for web experience decisions, content trade-offs, and stakeholder alignment. • Build strong relationships with senior leaders across Product Management, Product Marketing, Integrated Marketing, Field Marketing, Brand, and Corporate Communications. • Communicate web content strategy, campaign performance, optimization insights, and recommendations to marketing leadership. • Represent the web experience function in marketing planning discussions, campaign kickoffs, and go-to-market reviews. • Advocate for customer needs and web best practices while balancing marketing objectives, brand requirements, and technical constraints.

Job Requirements

  • 10+ years of experience in digital marketing, web content strategy, or web experience management, with at least 3+ years in a people leadership role.
  • Proven track record of defining and executing web content strategies that drive measurable marketing outcomes (lead generation, conversion, engagement, brand awareness).
  • Deep expertise in web optimization and conversion rate optimization (CRO), including A/B testing, multivariate testing, personalization, and user testing methodologies.
  • Strong understanding of content strategy, messaging hierarchy, customer journey mapping, and how web content supports marketing funnels.
  • Experience leading high-performing marketing or digital experience teams with demonstrated ability to mentor professionals at various experience levels.
  • Exceptional stakeholder management skills with ability to influence marketing leaders and align cross-functional teams.
  • Analytical mindset with strong ability to interpret web analytics, translate data into insights, and make recommendations that improve marketing performance.
  • Excellent communication skills, capable of articulating content strategies and optimization recommendations to marketing leaders and creative partners.
  • Extensive experience using web content management systems for planning, creating, and publishing web content—Adobe Experience Manager (AEM Sites) strongly preferred.
  • Expert-level knowledge of web analytics platforms (Adobe Analytics preferred) and testing/optimization platforms (Adobe Target preferred).
  • Understanding of marketing automation platforms (e.g., Marketo), SEO best practices, web accessibility standards (WCAG), and personalization strategies.
  • Awareness of AI-driven content capabilities and emerging marketing technologies.

Benefits

  • health plans
  • flexible spending accounts
  • 401(k) Plan with company match
  • ESPP
  • matching donations
  • flexible time away plan
  • family leave programs

Related Categories

Related Job Pages

More ServiceNow Jobs

CDW logo

Solutions Architect - ServiceNow

CDW

CDW Corporation is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. For more information about CDW, please visit www.CDW.com. Our broad array of products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.

ServiceNow63 days ago
Full TimeRemoteTeam 10,001+Since 1984H1B Sponsor

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW. Job summary To design and implement scalable, secure, and innovative solutions on the ServiceNow platform that align with client requirements and industry best practices. The role ensures architectural integrity, data integration, and compliance while providing technical leadership across project lifecycles. Role includes the overall accountability for the performance of one or more ServiceNow instances, as well as the cross platform integration into other technologies. What you will do - Delivery of robust ServiceNow solutions that meet client needs and compliance standards. - Effective collaboration with cross-functional teams and stakeholders. - High customer satisfaction and successful project outcomes. - Continuous improvement in architectural practices and platform capabilities. - Demonstrated leadership and mentorship within the technical team. - Deliver highly automated efficient and systemised processes across CDW UK&I that help our internal stakeholders continually improve their functions. - Platform Ownership, be accountable for the performance, improvement and adoption of “your” platform. - Solution Design: Translate business requirements into scalable ServiceNow architectures. - Platform Expertise: Leverage deep knowledge of ServiceNow modules (e.g., ITSM, ITOM, HR, SecOps, GRC). - Data Integration: Architect seamless data flows using APIs and middleware. - Security & Compliance: Implement controls aligned with GDPR, HIPAA, and CDW Global IT policies. - Technical Leadership: Guide development teams, enforce coding standards, and mentor junior staff. - Collaboration: Work with analysts, PMs, and infrastructure teams to ensure delivery success. - Documentation: Produce architecture diagrams, technical specs, and implementation guides. - Continuous Learning: Stay current with ServiceNow trends and pursue certifications. What we expect of you - 3+ years as a ServiceNow Solutions Architect in addition 10+ years in development roles - ServiceNow CTA certification - Strong knowledge of ServiceNow architecture and modules (e.g., Incident, Change, Service Catalog) - Proven experience in designing and implementing data integration strategies, using APIs, web services, and middleware technologies. Experience with data integration, APIs, and middleware - Proficiency in JavaScript, HTML, CSS, AngularJS - Development experience in other platforms other than ServiceNow, and demonstrable ability to architect across multiple platforms such as SalesForce - Understanding of security protocols (LDAP, VPN, SSL, SAML/SSO) - Agile/Scrum delivery experience - Excellent communication and stakeholder engagement skills - Ability to hold workshops and perform requirement gathering - ITIL Foundation or equivalent experience - Strong organisational, time management, and problem-solving skills - Proven enterprise level team player and team building / mentoring skills – must excel at being a team player and helping team mates achieve an outcome. - Strong ownership, accountability, and attention to detail in all work efforts - Self-driven, quality-focused, and adaptable to new technologies Nice to Have: - Experience with DevOps, Asana, Microsoft GP & Navision - Development Experience in SalesForce - Exposure to greenfield architecture and enterprise-level ecosystems - Passion for technology and customer-centric problem solving We make technology work so people can do great things.     CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.      CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW’s goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW's AI Applicant Notice.

United Kingdom
Job Closed
Ziphire HR logo

Media Associate, Brand | ServiceNow

Ziphire HR

We connect talent to companies using our innovative platform.

ServiceNow63 days ago
Full TimeRemoteTeam 1-10H1B No Sponsor

Job link : https://ziphire.hr/job/8f5dab78-9ec9-4bd1-a2f0-6cff92a7ce8f Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description Role Overview The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of the paid media Brand campaign executed by our media Agency of Record. The Media Specialist plays an essential supporting role in ensuring the partnership with the agency runs efficiently — helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records. This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy and planning, agency management, campaign set up, performance tracking, and cross-functional collaboration — building the foundation to grow within the media team.   Key Responsibilities Campaign Tracking & Support - Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns. - Organize and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved. - Maintain proof-of-posting archives — collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned. - Assist in organizing campaign assets, creative files, and tagging documentation. - Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Sr Manager. Agency Coordination & Communication - Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection. - Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews. - Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching. - Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists. Quality Assurance Support - Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs. - Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan. - Flag any setup issues or inconsistencies to the Associate Manager/Sr Manager for agency follow-up and resolution. Budget & Financial Administration - Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate. - Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness. - Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Associate Manager/Manager. Cross-Functional Coordination - Track the delivery of creative assets from internal teams to the agency, flagging delays that could impact campaign launch timelines. - Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.

California
Job Closed
Ziphire HR logo

Media Associate, Brand | ServiceNow

Ziphire HR

We connect talent to companies using our innovative platform.

ServiceNow63 days ago
Full TimeRemoteTeam 1-10H1B No Sponsor

Job link : https://ziphire.hr/job/8f5dab78-9ec9-4bd1-a2f0-6cff92a7ce8f Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description Role Overview The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of the paid media Brand campaign executed by our media Agency of Record. The Media Specialist plays an essential supporting role in ensuring the partnership with the agency runs efficiently — helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records. This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy and planning, agency management, campaign set up, performance tracking, and cross-functional collaboration — building the foundation to grow within the media team.   Key Responsibilities Campaign Tracking & Support - Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns. - Organize and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved. - Maintain proof-of-posting archives — collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned. - Assist in organizing campaign assets, creative files, and tagging documentation. - Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Sr Manager. Agency Coordination & Communication - Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection. - Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews. - Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching. - Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists. Quality Assurance Support - Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs. - Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan. - Flag any setup issues or inconsistencies to the Associate Manager/Sr Manager for agency follow-up and resolution. Budget & Financial Administration - Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate. - Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness. - Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Associate Manager/Manager. Cross-Functional Coordination - Track the delivery of creative assets from internal teams to the agency, flagging delays that could impact campaign launch timelines. - Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.

California
$88.4K - $137K / year
Job Closed
Ziphire HR logo

Media Associate, Brand | ServiceNow

Ziphire HR

We connect talent to companies using our innovative platform.

ServiceNow63 days ago
Full TimeRemoteTeam 1-10H1B No Sponsor

Job link : https://ziphire.hr/job/8f5dab78-9ec9-4bd1-a2f0-6cff92a7ce8f Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description Role Overview The Media Associate is the entry-level role within the in-house media team, supporting the team's oversight and governance of the paid media Brand campaign executed by our media Agency of Record. The Media Specialist plays an essential supporting role in ensuring the partnership with the agency runs efficiently — helping the team track campaign progress, coordinate agency deliverables, validate outputs against the strategy, and maintain accurate financial records. This is a learning-intensive, detail-oriented position ideal for someone beginning their career in paid media. You will gain hands-on exposure to enterprise B2B media strategy and planning, agency management, campaign set up, performance tracking, and cross-functional collaboration — building the foundation to grow within the media team.   Key Responsibilities Campaign Tracking & Support - Maintain and update campaign status trackers documenting the status of all live, launching, and ending paid media campaigns. - Organize and file campaign briefs, approved media plans, and agency trafficking documents to ensure the team has a clear, accessible record of what was planned and approved. - Maintain proof-of-posting archives — collecting screenshots and delivery confirmations from the agency to document that campaigns launched as planned. - Assist in organizing campaign assets, creative files, and tagging documentation. - Monitor key campaign milestones and flag upcoming deadlines or missing agency deliverables to the Associate Manager/ Sr Manager. Agency Coordination & Communication - Serve as a supporting day-to-day point of contact for routine agency requests, information gathering, scheduling and document collection. - Collect weekly / monthly campaign performance data and reporting from the agency, to support campaign performance reviews. - Track agency deliverable timelines (media plans, reports, invoices) and send proactive reminders when deadlines are approaching. - Support trafficking setup by preparing spreadsheets, tracking IDs, and QA checklists. Quality Assurance Support - Support the Manager and Ad Operations team in reviewing agency campaign setup documentation against approved briefs. - Contribute to the completion of Campaign Launch QA Checklists, verifying that targeting parameters, audience segments, creative tags, and landing page URLs align with the approved Activation Plan. - Flag any setup issues or inconsistencies to the Associate Manager/Sr Manager for agency follow-up and resolution. Budget & Financial Administration - Log invoices and update budget trackers as media spend is recorded, ensuring documentation stays current and accurate. - Maintain organized files of invoices and budget documentation to support monthly reconciliation and audit readiness. - Support budget pacing oversight by maintaining spend logs and surfacing overspend or underspend patterns to the Associate Manager/Manager. Cross-Functional Coordination - Track the delivery of creative assets from internal teams to the agency, flagging delays that could impact campaign launch timelines. - Help coordinate timing and handoffs across internal stakeholders to keep campaigns launching on plan and on strategy.

California
Job Closed