About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — and building a world-class conversion engine is our next major bet in that direction. About the Growth Team The Growth team owns the full customer acquisition funnel — from ad click to first completed service. We acquire 150,000+ new customers per year across paid, organic, and partner channels. Our CMO owns the visit-to-customer rate, and every point of improvement flows directly to revenue. We're building a rigorous experimentation program across the acquisition funnel, and this role is the person who makes that real. The Challenge We know experimentation works. We've seen tests move conversion meaningfully. We have a testing program, methodology standards, a learning repository, and a coordination layer — but no one owns it full-time. Meanwhile, we're migrating our landing pages to Webflow, which gives us full control over the pages that receive all inbound traffic — no engineering dependency, no sprint queues. The opportunity is massive, but only if there's a dedicated person behind the wheel. The Role You are the conversion performance engine for LawnStarter. You own the landing pages in Webflow, build and run A/B tests in VWO, and use AI, Tableau and Hotjar to find the next thing to test. You report to the CMO and are the primary executor moving the visit-to-customer rate — the metric that matters most for growth. This is not a strategy-and-slides role. You build variations yourself, configure goals yourself, debug tracking yourself, and ship yourself. You have no engineering support and you don't need it. Your Webflow and VWO skills are production-grade. Today this is a solo operator role. The expectation is that you build the program, prove the value, and design the function that scales it. What makes this role different: - You own the full stack — pages, tests, tracking, analysis — with zero engineering dependency - We have a conversion testing program and piping in place — you're the first dedicated owner to scale it into a rigorous experimentation function - AI is embedded in your workflow — hypothesis generation, analysis, variation content — not a nice-to-have What You'll Own - Conversion performance — visitor-to-lead (landing pages you control directly) and lead-to-customer (booking funnel you optimize via testing). These two levers compound into the visit-to-customer rate. - Webflow and landing page architecture — paid landing pages, thousands of organic city/near-me pages across all brands and services, and the CMS structure that makes them scalable without engineering. You own conversion optimization across the entire landing page surface area. - The experimentation program — a multi-quarter testing roadmap for the acquisition funnel, from ad click to first completed service. You build the methodology, run the tests, and feed learnings back into the next cycle. - AI-accelerated testing workflow — use AI for hypothesis generation from behavioral data, result summaries within 24 hours of test completion, and variation copy/design briefs that increase test throughput. - The experimentation function model — by end of Year 1, you've documented the team structure, tooling stack, and processes needed to scale from solo operator to a repeatable function. Problems to Solve Moving the visit-to-customer rate Two isolated levers compound into one metric: visitor-to-lead (landing page conversion you own directly) and lead-to-customer (booking funnel conversion you optimize via testing). Both have room to grow, both swing seasonally, and improving one without the other leaves value on the table. How do you move both simultaneously across all channels and brands? Capitalizing on the Webflow migration For the first time, marketing controls production pages — no engineering dependency, no sprint queues. Paid search landers, thousands of organic city and near-me pages, partner pages, referral pages, home pages, paid social landers — all moving to Webflow, all needing conversion optimization. How do you build scalable CMS architecture, improve Core Web Vitals, and start running high-velocity tests the moment you have the keys? Embedding AI into every stage of the workflow We don't want AI as a side project. Hypothesis generation from session data and heatmaps. Result readouts compressed from days to hours. Variation copy drafted before the designer opens Figma. How do you build an AI-native experimentation workflow that makes manual-only approaches feel slow by comparison?

Title: Chief of Staff to CEO Location: Las Vegas United States Job Description: About the Company If you want to build, develop, and see your impact, join Skillz and level up your Career! Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition. At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move! Why Skillz - Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world. - Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more. - Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more. - Time off: We offer competitive paid time off (PTO) & company holidays. - Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free daily breakfast and catered lunch, snacks,a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. - Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more. - Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. Responsibilities: - CEO decision support: Distill complex, cross-functional inputs into crisp briefs, recommendations, and clear "next actions" for the CEO and senior leadership team. - Strategic analysis & modeling: Build decision frameworks and multi-layered financial models to evaluate investments, partnerships, and strategic initiatives (e.g., scenario analysis, ROI, sensitivity cases). - Priority management: Rapidly assess competing priorities, identify what matters most, and drive alignment on timelines, owners, and expected outcomes. - Executive operating rhythm: Lead the cadence of leadership meetings (agenda-setting, pre-reads, notes, action tracking), ensuring decisions turn into accountable execution. - Cross-functional execution: Drive critical, high-impact initiatives from concept to delivery by coordinating stakeholders, removing blockers, and ensuring measurable results. - Operational leadership: Improve workflows and operating processes across the business-identifying inefficiencies, redesigning processes, and delivering cost, speed, or quality gains. - Research & insights: Use data, market research, and competitive intelligence to inform CEO decisions, especially in technology/media/telecom and adjacent sectors. - Project management oversight: Manage complex, multi-workstream projects with clear business impact; track milestones, dependencies, risks, and mitigations. - Influence without authority: Lead through strong relationships and executive presence-aligning leaders and teams even when incentives or viewpoints differ. - Communication & alignment: Serve as a connector between the CEO and the organization; translate strategy into clear messaging for senior leaders and broader teams. - Confidentiality & discretion: Handle sensitive information with maturity and care; operate effectively under pressure and tight timelines. - Tool-driven rigor: Create high-quality materials in PowerPoint/Excel/Word, including executive narratives, dashboards, models, and stakeholder-ready updates; leverage operational/project tools as needed. - Industry-facing support (preferred): Support CEO initiatives connected to the gaming ecosystem (partnerships, market analysis, industry trends) where relevant. Key Competencies: - Excellent communication skills with the ability to distill complex information into clear, actionable insights for senior leaders and cross-functional teams. - Strong analytical and problem-solving skills, with a proven ability to use data and research to support sound decision-making. - Demonstrated ability to quickly assess competing priorities, identify what matters most, and surface the most critical insights or actions for executive decision-making. - Highly collaborative, with strong interpersonal and leadership skills and the ability to lead through influence rather than authority. - Proficiency in Microsoft Excel, PowerPoint, and Word; familiarity with project management and operational tools is a plus. - Comfortable building decision frameworks and financial models to support investment, partnership, and strategic decisions. - Ability to balance long-term strategic goals with near-term execution, consistently delivering measurable outcomes. Experience: - 5+ years of experience in private equity, investment banking, or a hedge fund, ideally with a focus on the TMT (technology, media, telecom) sector. - Direct experience analyzing investment opportunities involving complex project management and building multi-layered decision and financial models. - Hands-on experience managing operations, projects, or workflows with clear business impact. - A track record of driving process improvements that reduced costs, increased efficiency, or improved delivery. - Proven ability to perform in high-pressure environments requiring discretion, confidentiality, and fast, thoughtful problem-solving. - Experience in the gaming industry (Preferred) Total Starting Compensation including Base + Bonus: $214,000 - $336,000 (Skillz also offers a competitive equity package in addition to base and bonus). Location: On-site in Las Vegas, NV or Hybrid in New York, NY Travel Requirement: Up to 50% of the time between Las Vegas, New York, San Francisco and Bangalore, India. Join Skillz and Let's Redefine the Boundaries of Gaming! Together, we'll create a world where skill, passion, and innovation thrive. Join our team and be part of the journey. We look forward to having you on board! Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.

• You build roadmaps, hypotheses, ideas, and concepts within our redesign and testing team • Based on independently conducted data analyses • New funnels, offers, and redesigns that we implement • You work closely with the respective project managers

• Bi-weekly Zoom Sync with client(s) • Reports created and made available between client touch-points (via Slack) • Landing Page Creation (Unbounce) • Landing Page Optimization Testing - a/b, heatmapping, etc • On-going Flow Optimization