• Create exceptional Google Ads marketing campaigns that boost traffic, generate leads, and accelerate conversions across diverse markets. • Perform comprehensive research on keywords, audiences, and competitors to shape effective campaign strategies. • Set up, manage, and fine-tune search ads, PMAX, YouTube, Display, and Discovery campaigns on Google Ads. • Focus intently on Google Ads best practices to enhance Quality Score and overall campaign effectiveness. • Implement strategic remarketing tactics to improve conversions and address any gaps in the sales funnel. • Ensure accurate setup and tracking of conversions for optimization purposes. • Establish best practices for tracking to measure performance and accurately report attribution. • Evaluate and report on campaign performance, measuring against objectives like CPA, ROAS, and other key performance indicators. • Plan and oversee the media buying budget, effectively updating and monitoring expenses. • Leverage Google Analytics to examine ad and website performance, pinpointing successes and opportunities for enhancement through data insights. • Work collaboratively with both internal teams and external partners to create high-quality campaign assets. • Demonstrate outstanding attention to detail, ensuring account cleanliness and compliance with advertising policy guidelines. • Experience in the medical, health, and wellness sectors is a bonus. • Knowledge of SEO practices is advantageous.

Role Description Du steuerst bezahlte Kampagnen über Google Ads, Meta, LinkedIn oder andere Kanäle - aber dein Anspruch geht über „Kampagne aufsetzen und optimieren" hinaus. Du denkst in Funnels, testest systematisch und nutzt KI, um Creatives, Audiences und Bidding-Strategien auf ein Level zu bringen, das manuell nicht erreichbar wäre. - Eine Agentur, die KI als Hebel versteht - nicht als Ersatz für Kompetenz - Eigene interne AI-Tools und Automationen, an deren Weiterentwicklung du aktiv mitwirken kannst - Kanalübergreifendes Denken in einem Team, das SEO und Paid nicht als getrennte Welten sieht - Flache Hierarchien, direkte Kommunikation, schnelle Entscheidungen - Fully Remote mit optionalem Büro am Phoenixsee in Dortmund - Ein Team von ~40 Leuten, das Bock hat, die Branche neu zu definieren - Weiterbildungsbudget und Raum für Experimente - Manuelles Bid-Management als Lebensinhalt - Kampagnen-Templates, die seit 2019 nicht angefasst wurden - Ein Team, das KI als Trend abtut - Silodenken zwischen SEO, SEA und Content Qualifications - Mindestens 3–5 Jahre Erfahrung in Performance Marketing / Paid Media (Agentur oder In-house) - Fundierte Erfahrung mit Google Ads und/oder Meta Ads, idealerweise weiteren Plattformen - Analytisches Denken - du arbeitest datengetrieben und kannst Ergebnisse interpretieren und kommunizieren - Nachweisbare Erfahrung oder starke Affinität im Umgang mit KI-Tools für Creative-Erstellung, Reporting, Analyse oder Kampagnensteuerung - Du hast eigene Workflows automatisiert oder bist hungrig darauf - Eigenverantwortliche, strukturierte Arbeitsweise - Sehr gute Deutschkenntnisse, gutes Englisch Benefits - Eine klar definierte strategische Rolle mit echtem Einfluss - Enge Zusammenarbeit mit Geschäftsführung & Team Leads - Hohe Freiheitsgrade bei Strategie & Lösungsansätzen - Spezialistenteams, die deine Strategien umsetzen - Hybrider Arbeitsplatz / Remote Arbeitsplatz möglich - Betriebliche Altersvorsorge mit Arbeitgeberzuschüssen - Moderne Ausstattung mit eigenem Laptop & genug Bildschirmen - Weiterbildungsmöglichkeiten in Form von Schulungen, Veranstaltungen & mehr Company Description Wir sind SUMAX, eine 360° Online Marketing Agentur aus Dortmund, die seit mehr als 18 Jahren neue Standards setzt. Wir finden für große und kleine Kunden aus der ganzen Welt individuelle, smarte und erfolgreiche Lösungen für nachhaltigen Erfolg im Web. Als Teil unseres Teams wirst du nicht nur in einem inspirierenden Arbeitsumfeld arbeiten, sondern auch die Möglichkeit haben, dich weiterzuentwickeln und wertvolle Erfahrungen zu sammeln. Wir unterstützen unsere Mitarbeiter durch Schulungen und Workshops, um ihre Fähigkeiten und Kenntnisse auf dem neuesten Stand zu halten.

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth. “Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/ Your objective is to create sales qualified opportunities by managing our paid channels: → Create ads for search and paid social → Define and monitor channel budgets → Optimize every step of the conversion funnel (thanks to our experiment process) → Follow up with BDRs to get qualitative insights on your actions Within 1 month, you will: - Experience a comprehensive onboarding that includes an insight to our teams, culture, and product - Own budget and performance for all our core PPC channels in the US: → SEM: Google Ads, Bing AdsDirectories → PPC: Capterra, E-learning Industry - Launch your first marketing experiments to scale lead generation while being ROI efficient Within 3 months, you will: - Take over budget and performance for paid social: LinkedIn / Facebook Ads - Be accountable for the business opportunities in the US and their cost on paid channels - Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint - Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads Within 6 months, you will: - Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns - Follow up on business opportunities with Sales - Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry Within 12 months, you will: - Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap - Unlock new paid acquisition channels to scale demand generation in North America The Skill Set - Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads) - Minimum of 2 years with first-hand online campaign management experience - Data-focus: you start with numbers. You’re driven by performance - Attention to detail: you know how to launch a campaign without a glitch and catch every typo - Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them - Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment - Written communication: your written communication is structured and crystal-clear - Command of marketing automation tools (Marketo) and Salesforce a plus - Experience in B2B SaaS is a plus - Enthusiasm for our working environment explained here: https://bit.ly/Convexity360L What We Offer - Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈 - Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚 - Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠 - Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝 - Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍 - Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆 Interview process - Screening call with the Talent Acquisition Manager - Interview with Global Director of Demand Generation - Homework & Debrief with Global and Local Demand Generation Leads - Team Interview - Culture-fit Interview with Chief Marketing Officer - References & Offer! → Get ready using our Knowledge Base: https://bit.ly/42H1ggC Who We Are 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place. 360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA. Learning Includes Everyone. In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!

• Develop Comprehensive Campaign Strategies: Craft and execute tailored full funnel strategies within paid search channels for each client, focusing on their specific goals and KPIs to drive optimal results. • Manage and Optimize Campaigns: Oversee the setup, daily management, and continuous optimization of Google, Bing, and other PPC campaigns to maximize ROI and achieve client objectives. • Create High-Performing Ads: Develop compelling ad copy continually A/B testing and refining to enhance performance and engagement across different platforms. • Create ads that utilize all available extensions and features within platforms that are most relevant to each client. • Conduct In-Depth Keyword Research: Perform thorough keyword and competitor research to inform campaign strategies and ensure high relevance and effectiveness. • Utilize Advanced Targeting Techniques: Implement advanced targeting methods, including audience segmentation and retargeting, to reach the most valuable audiences and drive conversions. • Performance Analysis and Reporting: Data-Driven Optimization: Analyze campaign performance data to identify trends, insights, and areas for improvement down to the keyword and feed levels. • Implement data-driven strategies to enhance campaign effectiveness. • Generate Detailed Performance Reports: Prepare comprehensive performance reports, highlighting key metrics, insights, and actionable recommendations for clients and internal stakeholders. • Manage Advertising Budgets: Ensure daily pacing to efficiently manage and allocate advertising budgets to maximize campaign performance and ensure cost-effectiveness. • Collaborate with Client Success Managers: Work closely with Client Success Managers to design and implement cross-channel full funnel strategies, considering the full customer journey and focusing on lifetime value (LTV) and customer acquisition cost (CAC). • Ensure paid search strategies are aligned with clients' overall business objectives and marketing plans, coordinating with cross-functional teams for cohesive execution. • Clearly communicate campaign strategies, performance, and recommendations to clients and internal teams, fostering strong relationships and trust.