This role is for one of the Weekday's clients Salary range: Rs 3500000 - Rs 5000000 (ie INR 35-50 LPA) Min Experience: 15 years Location: India JobType: full-time We are seeking a seasoned Head of Marketing – Field Crops to lead and drive strategic marketing initiatives across the agricultural portfolio. This leadership role is responsible for building strong market positioning, accelerating product adoption, and delivering sustainable business growth across diverse geographies in India. You will play a pivotal role in shaping go-to-market strategies, strengthening farmer engagement, and aligning marketing efforts with sales and product teams to maximize impact. The role demands a deep understanding of the agri-input industry, customer behavior, and regional dynamics, along with the ability to translate insights into actionable strategies.

• Design and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments and tracking in the US, shop, and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media. • Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement. • Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services. • Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI. • Provide insights and recommendations for improving outreach strategies within the logistics sector. • Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases. • Continuously evaluate Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events. • Manage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion. • Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers services offerings. • Collaborate with our PPC Manager to create social ads campaigns for outbound marketing. • Be up-to-date with outbound marketing tools that could be useful for iContainers business objectives.

• Design and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments and tracking in the US, shop, and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media. • Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement. • Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services. • Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI. • Provide insights and recommendations for improving outreach strategies within the logistics sector. • Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases. • ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services • Continuously evaluate Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events. • Manage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion. • Given the business verticals that we have and will be opening, you will be recommending the ideal social media channels to focus on. You deal with them • Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers services offerings. • Collaborate with our PPC Manager to create social ads campaigns for outbound marketing. Proposes well-funded campaigns. • Collaborate with content creators to have compelling content for your outbound marketing purpose. • Be up-to-date with outbound marketing tools that could be useful for iContainers business objectives

• Manage marketing calendars, keeping track of schedules, deadlines and project progress. • Assist in the implementation of marketing strategies and campaigns. • Provide support with the marketing efforts for our game partners and studio projects. • Assist in the creation and distribution of marketing materials and communications. • Support with social media account management - including content scheduling, posting and basic analytics. • Maintain and update marketing databases and customer relationship management (CRM) systems. • Monitor, track and report on marketing campaign performance and metrics. • Provide support with other marketing assignments as required.