• Strategically develop and manage a content calendar utilizing AI tools and/or content creator sub-contractors or agencies for optimized scheduling and publication. • Craft, review and ‘slice’ the SEO-optimized and well-structured content across various formats, including articles, blogs, and social media updates. • Continuously explore and integrate new AI tools to enhance content quality and user engagement. • Employ advanced SEO techniques for keyword research to tailor content specific to the health and nutrition sectors. • Oversee all backend aspects of the platform including content categorization, tags, permissions, and imagery. • Liaise with technical support to implement new features or address issues, ensuring seamless platform functionality. • Establish and maintain robust relationships with content creators, industry experts, and influencers to facilitate collaborative content creation and guest posts. • Execute targeted social media outreach to curate transformative stories and foster active community engagement. • Track, analyze, and report performance metrics for all content and social media activities using sophisticated analytics tools. • Adapt and refine content strategies based on data-driven insights to maximize engagement and reach.

• Help build and organize viral content scripts for Instagram, TikTok, Reels, and YouTube Shorts. • Assist with content prep for client filming sessions (scripts, hooks, trends, shot lists). • Work alongside video editors and graphic designers to move content through the pipeline. • Monitor and respond to comments, DMs, and tags across platforms. • Track trends and help brainstorm fast-moving ideas for reactive content. • Assist in managing community tone, voice, and consistency for each client brand. • Pull analytics and track KPIs weekly: reach, retention, engagement rate, virality. • Assist with preparing client-facing performance reports and insights. • Identify what’s working and flag what’s not—so we can pivot fast. • Keep things clean and moving inside Notion, Basecamp, and Hootsuite. • Help maintain organized content libraries, file systems, and calendars. • Communicate across internal teams (design, editing, accounts) to keep projects on track.

• Manage comprehensive social media strategies from inception to execution. • Involved in every phase of the content lifecycle—from strategizing to content creation and final approvals. • Monitor performance data from social media platforms to adapt strategies. • Conduct thorough reviews of edited content, ensuring alignment with client expectations.

• Develop and research various SM strategies for products or services • Keep watch of all trends on SM channels 24/7 and update the marketing department about those trends for campaigns • Implement the marketing department plans • Research information and brainstorm ideas to develop Social media channels • Help out the design/marketing team by updating them with the latest trends • Implement marketing plans for products upon request • Coordinate with colleagues, sponsors, media, or any professional to implement the strategies • Develop ideas and content for social media platforms • Follow up with publishing schedules on social media • Communicating on social media to keep up with the latest trends