• Collaborate with the Client, Content, Marketing, and Product teams to advise them on SEO strategies and the SEO implications of their work and plans • Facilitates local citation building, including assigning, monitoring the status of link submissions • Develop, execute and monitor keyword rankings • Perform accurate and in-depth analyses of rankings, issues, and opportunities • Reviewing and managing all page content, keywords, tagging and testing • Analyze changing opportunities and monitoring trends in search engine algorithms and important keywords and competitive analysis as it relates to SEO, and research media opportunities • Reviewing and analyzing client sites for areas that can be improved and optimized • Preparing detailed strategy reports • Identifying powerful keywords to drive the most valuable traffic • Running PPC campaigns • Writing powerful calls-to-action to convert visitors • Filling websites and other content with effective keywords • Writing effective SEO content for blogs, websites and social media accounts • Developing link building strategies • Analyzing keywords and SEO techniques used by competitors • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines • Compiling and presenting SEO guidelines

• Auditing websites and provide technical recommendations to improve SEO visibility. • Research and implement search engine optimization recommendations • Develop and implement link building strategy • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. • Conduct keyword research and use SEO guidelines in the content to increase web traffic. • Strategic link building, analysis of client websites, Meta tag creations. • Working on Forums, blogs, Articles, and Profile creation. • Coordinate with content team to implement writing Content for Blogs, Articles, Guest posts, Social media post and press release. • Analysis website traffic and provide reports for traffic users and user behavior

• Organic growth strategy (end-to-end) • Scale and evolve our content production engine • Build a new engine from scratch • Win in AI search (AEO) • Grow and diversify our organic growth channels • Own the technical foundations

• Overseeing the content pipeline and increased organic visibility for 4-6 clients • Significantly growing client’s organic traffic by producing and optimizing long-form content • Keyword and topic research • Keyword mapping • SEO audit and analysis • Technical SEO and on-site optimization • SEO strategy planning • Content marketing strategy for blog posts and editorial calendar • Content and blog posts creation for on and off-site publishing • Link building and brand mentions on high-authority publications • Uncover and holistically understand a company’s existing content performance to find bottlenecks • Help Northpeak clients grow their organic visibility with long-term growth content • Assess qualitative and quantitative data to make informed decisions about content strategies • Define measures of success and track core KPIs • Develop content strategies for client websites to maximize business growth • Create and execute quarterly growth content plans for 4-6 clients rooted in data and target audience insights • Create original, authoritative content for the Northpeak website and blog • Shadow a team member on 2-3 clients to learn about Northpeak's growth marketing process • Manage SEO and Content marketing for five clients, meeting weekly with growth marketer on the account • Implement Northpeak's content marketing strategy • Manage content marketing for six or seven clients within 6 months