• Organic growth strategy (end-to-end) • Scale and evolve our content production engine • Build a new engine from scratch • Win in AI search (AEO) • Grow and diversify our organic growth channels • Own the technical foundations

• Overseeing the content pipeline and increased organic visibility for 4-6 clients • Significantly growing client’s organic traffic by producing and optimizing long-form content • Keyword and topic research • Keyword mapping • SEO audit and analysis • Technical SEO and on-site optimization • SEO strategy planning • Content marketing strategy for blog posts and editorial calendar • Content and blog posts creation for on and off-site publishing • Link building and brand mentions on high-authority publications • Uncover and holistically understand a company’s existing content performance to find bottlenecks • Help Northpeak clients grow their organic visibility with long-term growth content • Assess qualitative and quantitative data to make informed decisions about content strategies • Define measures of success and track core KPIs • Develop content strategies for client websites to maximize business growth • Create and execute quarterly growth content plans for 4-6 clients rooted in data and target audience insights • Create original, authoritative content for the Northpeak website and blog • Shadow a team member on 2-3 clients to learn about Northpeak's growth marketing process • Manage SEO and Content marketing for five clients, meeting weekly with growth marketer on the account • Implement Northpeak's content marketing strategy • Manage content marketing for six or seven clients within 6 months

• تطوير وتنفيذ استراتيجيات تحسين محركات البحث لزيادة ظهور المواقع في نتائج البحث • تحليل وتقييم الكلمات الرئيسية واستهدافها بشكل فعال في المحتوى والعناوين والوصف والروابط الداخلية • تطوير وتنفيذ استراتيجيات الربط البناء والتسويق بالمحتوى لزيادة روابط الجودة وتعزيز تصنيف الموقع • مراجعة محتوى وبنية الموقع الإلكتروني • العمل على تحسين الموقع داخليا وخارجيا للتصدر في نتائج البحث • مراقبة وتقييم أداء الموقع باستخدام أدوات تحليل الويب وتقديم تقارير مفصلة وتوصيات لتحسين الأداء

• Develop an understanding of our clients’ businesses and the reasons and strategies behind their campaign objectives. • Be involved in the execution of client and internal SEO campaigns, ensuring deliverables are completed and results are reported on accurately, including insights and proposed next steps. • Where applicable, attend/run client meetings, strategy workshops or client briefing/reporting calls and support with the preparation for these meetings and the delivery of relevant outputs. • Provide guidance and support from an SEO perspective on projects where we will be migrating our clients' websites onto HubSpot. • Conduct keyword research to identify & prioritise the best opportunities based on relevance, monthly searches and competition. • Collaborate with the Project Managers on your accounts; provide updates on your work, answer SEO related queries, ensure that the SEO portion of the project is on track.