• Work closely with the team to produce on-brand, eye-catching communication material. • Design on-brand, original pieces — including illustrations, infographics, and characters. • Design visual templates for presentations, social media posts & recurring content. • Take ownership in developing the ‘Catalog narrative’ from a visual POV. • Build upon the existing brand book to create robust brand identity guidelines. • Assist the team with ideas and provide input on all tasks within the creative domain. • Regular brainstorm sessions and stand-ups to develop concepts and report on tasks.

• Design and develop graphic design projects for print, digital or other media • Develop a portfolio of work that will be used to support the company's brand strategy • Work with the internal team on creative ideas in order to create compelling visual content using Adobe Creative Suite (primarily Photoshop/InDesign/Illustrator) or Figma • Create layouts from scratch as needed, using Photoshop or Illustrator

• Create creative content for social media platforms • Design images, social posts, logos, etc. • Reviewing final layouts and suggesting improvements when necessary. • Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval. • Contributing to team efforts by accomplishing tasks as needed.

• Closely interact with web development to analyse and understand requirements. • Make compelling and thoughtful designs considering its usage across multiple channels and devices viz. web, mobile, print. • Build pixel perfect and responsive designs/ prototypes for websites and campaign pages which are in accordance with brand attributes. • Powerful storyteller through visual designs • Articulate conceptual ideas, detailed design, and design rationale, both verbally and visually. • Pays pragmatic attention to detail and work closely with Front-end Developers to ensure meticulous design translations into code and see projects through to completion. • Knowledgeable at available technology, user interactions, current industry trends and design best practises.