The Performance Lifestyle Company
General Manager – Events
Location
Utah
Posted
66 days ago
Salary
$175K - $200K / year
Seniority
Senior
Job Description
General Manager – Events
FitLab
• Lead the Events division within FitLab, with Ragnar as the primary business • Drive high-quality, consistent execution across all events • Improve event-level economics and overall division performance • Help shape and execute the strategic roadmap for Events in partnership with the FitLab leadership team • Develop new event formats, experiences, and revenue opportunities over time • Develop and grow strategic partnerships and sponsorships that elevate the experience and improve event economics • Build and lead a high-performing team across corporate and field operations • Set clear priorities, targets, and accountability across the Events division • Develop and execute short- and long-term plans aligned with FitLab objectives • Oversee all event operations, ensuring safe, consistent, high-quality execution • Partner cross-functionally with Product, Marketing, Finance, and Technology • Manage budgets, forecasting, and resource allocation • Build a strong, accountable, execution-focused culture • Use data and reporting to drive continuous improvement • Build relationships with partners, vendors, and key stakeholders • Structure and scale partnerships and sponsorships that align with the brand and improve event economics • Identify risks early and implement solutions to protect execution and outcomes • Establish processes and systems that support scalable growth • Maintain deep knowledge of the endurance and fitness events landscape • Act as the primary leader of Events within FitLab
Job Requirements
- Proven experience in a senior leadership role with P&L ownership
- Strong financial acumen across P&L, cash flow, and budgeting
- Experience developing and executing profitable strategies in events, experiential, or related businesses
- Ability to operate at both strategic and tactical levels
- Strong cross-functional leadership and communication skills
- Experience working across marketing, operations, finance, and related functions
- Entrepreneurial mindset with strong organizational and leadership skills
- Proven ability to build and lead teams in execution-heavy environments
- Strong judgment, problem-solving ability, and decision-making skills.
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