• Du verantwortest die Marketingstrategie für beide Marken und baust unseren Marketing-Motor weiter aus. • Entwicklung und Umsetzung der Wachstumsstrategie über beide Brands gemeinsam mit David • Skalierung von Paid, Content, Creator, CRM und Conversion • Steuerung und Weiterentwicklung bestehender Performance-Strukturen • Identifikation und Test neuer Wachstumshebel • Ausbau von Cross-Selling, Funnel und Retention • Aufbau und Steuerung externer Partner und interner Ressourcen • Perspektivisch: Internationalisierung, neue Kanäle und Teamaufbau

• Own the "Trust & Growth" engine for the Italian market • Localize the global playbook for Italy, including payment integrations • Build a network of creators and influencers as acquisition channels • Identify and establish strategic partnerships with local tools • Act as the primary spokesperson on industry platforms

• Manage paid advertising budgets, making adjustments to ensure KPIs meet targets; • Create and manage ads daily using ad buying interfaces such as Facebook Ads Manager, Google Ads, etc., with strong attention to detail and ensuring client ads are error-free; • Conduct weekly or biweekly client check-in calls, reporting on specific initiatives and overall account performance; • Prepare recurring and ad hoc client reports and internal account analyses focused on performance and creative development; • Operationalize and manage programmatic media campaigns through DSPs and DMPs; • Brainstorm ad scripts based on client needs and input whenever possible; • Develop strategies, execute, and manage a variety of client advertising campaigns on Facebook, Google Ads, etc., from concept through creative project management, execution, and analysis; • Translate technical concepts into actionable tactical and strategic plans; • Learn client products and create promotional strategies across social networks; • Continuously evaluate and optimize campaign performance while establishing market benchmarks and recommending future tests; • Gather consumer, competitor, and market condition data.

• Build and own the new business strategy, from target identification through contract close. • Develop a rigorous, systematic approach to lead generation that produces a consistent pipeline of qualified, right-fit opportunities. • Open new brand relationships and deepen existing ones. Identify key decision-makers, build trust over time, and earn the right to pitch. • Lead pitches from first brief to final presentation, including team assembly, narrative development, and commercial negotiation. • Maintain accurate pipeline visibility and report regularly to senior leadership. • Work closely with marketing to align outbound and inbound efforts. • Continuously improve the tools, processes, and playbooks that make the growth function sharper over time.