• Explore the current market trend and audience preferences. • Set social media marketing goals and create strategies for social media posts. • Take care of ROI and prepare proper reports for it. • Develop eye-catching content, compile, edit and publish the content on a regular basis. • Observe the SEO as well as web traffic for optimizing the content. • Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency. • Interact with social media followers and promptly attend to their queries. • Consider all the client’s and follower’s reviews on social media. • Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture. • Make sure that the social media handles the organization to convey the right messages and ideas. • Suggest and initiate the application of new features for creating brand awareness. • Be well-versed with the current market trends, technologies, designing tools, etc.

Pure is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it’s a delightful journey where everyone can discover something special, regardless of their preferences. OverviewWe’re looking for well-connected Freelance PR Experts to support media outreach and secure high-impact press coverage in Tier 1 and 2 publications. This is a project-based assignment where overall company strategy, messaging, and opportunities are provided in-house. Your focus will be on strategic execution: leveraging your media relationships and outreach expertise to land placements. Key Responsibilities - Execute PR outreach based on pre-defined strategy and story angles for B2B and B2C - Pitch to journalists and editors to secure coverage in Tier 1 and Tier 2 publications (e.g., NYT, WSJ, FT, TechCrunch, Forbes as priority.) - Leverage existing media relationships to maximize placement success - Manage journalist communications and follow-ups - Identify the best contacts and timing for each opportunity - Provide feedback from media to help refine ongoing outreach - Track outreach and report on results Requirements - Experience in B2B and B2C placements - Proven track record of securing Tier 1 media placements - Strong, active network of journalists and editors in the UK and/or US - Ability to execute quickly and independently with minimal guidance - Excellent pitching and relationship management skills - Highly responsive and results-oriented - Experience in dating, tech, consumer apps, or lifestyle brands is a plus Engagement & Compensation - Project-based collaboration - Hourly base rate for execution of agreed outreach scope - Performance-based bonuses tied to: - Number of publications secured - Quality of the publication At Pure, we are anything but boring. Join us on a mission to make dating more exciting for everyone!

• Assist in crafting creative social media campaigns across Instagram, LinkedIn, X/Twitter, YouTube, and emerging platforms. • Help design graphics, reels, short videos, posts, and copywriting aligned with Acowale's brand identity. • Monitor competitors, industry trends, and audience behaviour to bring innovative content ideas to the team. • Interact with followers, respond to comments/messages, and spark authentic conversations. • Assist in email marketing, newsletter campaigns, content scheduling, and reporting performance metrics. • Track post performance, analyse insights, and suggest ways to improve reach, engagement, and conversions. • Work closely with the Marketing Lead, Social Media Manager, and Product Teams to understand campaign strategy and branding.

Job Title: Junior Media Buyer Job Type: Full-time / Remote Work Hours: PST  Job Overview We’re helping our client a fast-growing DTC brand focused on bold creative and performance-driven marketing, find a Junior Media Buyer. This role is ideal for someone who already understands paid acquisition fundamentals and is ready to grow inside a fast-paced, high-performance environment. You’ll be working closely with experienced operators, scaling campaigns, and contributing directly to revenue growth. Responsibilities: - Launch, manage, and optimize paid campaigns (primarily Meta) - Monitor daily performance metrics (CPA, ROAS, CTR, AOV) and make data-driven optimizations - Support scaling of winning campaigns while maintaining efficiency - Collaborate with the creative team on ad concepts, hooks, and iterations - Conduct competitor research and identify new growth opportunities - Assist with testing frameworks (creative, audiences, offers, landing pages) - Report on campaign performance and key insights