• Ensure all external output (brand, campaigns, CRM, PR, content, social, partnerships) is aligned, consistent, and strategically coherent • Define and evolve positioning and tone of voice, maintaining consistency across markets and channels • Plan and deliver integrated campaigns and launches across all channels • Build and oversee a high-quality engine across creators, media, and partnerships • Work closely with Product, CRM, Sales, and Design to ensure joined-up user journeys and messaging • Introduce clear planning, prioritization, and execution frameworks (roadmaps, timelines, ownership) • Support launches in new markets with strong brand clarity and consistent execution • Contribute directly to briefs, messaging, and campaign development in a lean environment

• Support the end‑to‑end delivery of effective vertical marketing programmes. • Contribute to the campaign planning and briefing process, take responsibility for content creation, and execute assigned activities. • Collaborate with Shared Services, Product Marketing, and Sales to ensure campaigns are delivered on time, on brand, and optimised for measurable outcomes. • Help ensure marketing programmes generate measurable engagement and pipeline impact. • Develop data segmentation briefs to ensure campaign targeting is robust and audience‑specific. • Work with Shared Services Marketing team to commission and deliver best‑in‑class campaign assets on time. • Support larger campaign programmes led by the Marketing Managers, contributing to creative development, execution, and optimisation. • Create content for campaigns including email copy, web copy, and lead generation assets. • Use tools such as Adobe Express to create and adapt on-brand visual content where appropriate. • Maintain a strong understanding of the education industry, including competitor activity and sector trends. • Build effective relationships with internal stakeholders, ensuring campaign requirements are clearly communicated and delivered. • Collaborate confidently across teams, balancing hands-on delivery with coordinated asset development. • Support strategic partnership marketing activity by conducting outreach to key partners, nurturing partner relationships, and delivering partner communications and joint campaigns to drive mutual value - including co-branded campaigns, events, webinars, and content. • Work with Commercial and Partnerships teams to identify and seize opportunities for general and partner-led pipeline generation. • Work with Data Operations to track campaign performance against agreed KPIs, producing clear reports and recommendations. • Contribute to testing and optimisation across creative, messaging, and channels. • Surface campaign learnings and feedback to the team, for continuous improvement.

• Oversee marketing events and PR to ensure alignment with our strategy. • Brainstorm and implement event plans and concepts that reflect our vision. • Manage budgeting, invoicing, contracts, and negotiations with vendors and sponsors. • Plan and execute logistics for hosted and co-hosted events, including site location scouting, stage management, and speaker support. • Collaborate with the team on branding, communication, and PR strategies. • This includes drafting and distributing press releases and securing media coverage. • Create promotional materials for events, including website pages, email marketing, social media, and registration site information. • Identify relevant networking events for team members to attend. • Conduct media monitoring and industry Share of Voice analysis, providing actionable insights. • Coordinate and attend events, representing and managing on-site media relations. • Stay updated on local and global crypto trends, updates, and best practices.

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers • Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities • Design & execute 1:Few Account-Based Marketing (ABM) initiatives • Track, analyze, and optimize programs and ABM initiatives • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs • Build and maintain a complete and accurate account and contact database