• Defining and driving a forward-looking strategy and roadmap for the FIFA brand, and FIFA tournament related brands, in line with the FIFA vision and relevant marketing missions, under the guidance of the Head of Brand and creative services. • Managing the development process of different FIFA brands, with the aim to launch such brand(s) in a timely, structured and effective manner, working collaboratively with all FIFA internal (Functional Areas) and external stakeholders to guarantee correct and consistent brand execution at all touchpoints and across all executions. • Supporting the implementation of processes for the development, briefing, debriefing and implementation of the relevant and applicable FIFA brands. • Supporting with specific projects (tournaments and/or corporate events or corporate deliverables) taking ownership and responsibility and working with external stakeholders and internal creative services. • Implementing the relevant brand scheme, which may be through external agencies and working with various other external stakeholders and several FAs within the FIFA organisation. • Developing 360 Brand value propositions to leverage on FIFA’s always-on brand power. • With commercial objectives in mind, creating valuable brand propositions, including assets and experiences to deliver towards the needs of a number of stakeholders such as Commercial Partners, Media Rights Licensees, Retail concessionaires and FIFA Licensees. • Overseeing Brand Development Process from briefing and de-briefing, to sign-off, ensuring the creation of appealing, relevant, compelling and engaging brands that last the test of time. • Effectively managing the relevant agency (if applicable), ensuring that all the needs of key stakeholders are taken into consideration during the development process. • Managing the delivery of brand identities and assets (marks, looks and mascots etc.), for all relevant usage (e.g. printed, digital) as well as the delivery of comprehensive brand manuals. • On final delivery presenting the brand to internal and external stakeholders to ensure full understanding and maximum leverage of the brand potentials. • Working closely with colleagues from different functional areas to create innovative and state-of -the-art brand launches, as well as brand implementation, ensuring all instructions and guidance for brand guardianship is in place.

• Support projects and processes in content production • Consult and implement projects end-to-end • Collaborate and lead distributed, virtual and physical teams • Identify change needs and develop processes and projects

• Ensure that projects are delivered on-time, within scope and within budget and in compliance with applicable quality standards • Manages the strategic aspects of projects and identify, analyze and minimize/mitigates any risk, including the implications of difference technical and operational choices. • Communicates effectively with clients to successfully manage the relationship, identify needs and evaluate alternative business solutions and strategies. • Develop and maintain Project Plans and timelines for their project and track progress • Working with the Finance & Accounting team to analyze profitability, revenue, margins and utilization across their projects. • Manage the resource allocation, on the project, in collaboration with respective line managers.

• Coordinate internal resources and third parties/vendors for the flawless execution of projects • Ensure that all projects are delivered on-time, within scope and within budget • Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility • Ensure resource availability and allocation • Develop a detailed project plan to track progress • Use appropriate verification techniques to manage changes in project scope, schedule and costs • Measure project performance using appropriate systems, tools and techniques • Report and escalate to management as needed • Manage the relationship with the client and all stakeholders • Perform risk management to minimize project risks • Establish and maintain relationships with third parties/vendors • Create and maintain comprehensive project documentation