• Call on and develop business relationships with farmers, dealers, and other independent auction companies within the agriculture industry. • Educate potential sellers about the differentiating factors and the enormous audience of bidders that Fastline can provide to sellers vs. the competition. • Travel to sellers’ location to collect pictures, video, and equipment descriptions to be uploaded on Fastline Auctions bidding platform.

• Selling AMPS products/services to employers through Brokers/Consultants • Meeting or exceeding annual sales production target as directed by VP of Sales • Creating, maintaining, and managing individual sales plan as directed by the VP of Sales

• Meet and exceed sales quota through outbound work - strategically selling the company’s various solutions to new prospects • Manage entire sales cycle from prospecting, discovery, presentation, negotiating and closing • Work closely with the Sales Development and Marketing teams to target appropriate accounts • Build functional relationships by focusing on executive engagement • Develop accurate forecasts and manage sales activity in CRM

• Maintains and grows existing customer accounts through an appropriate level of contact. • Creates sales growth by securing business through strategic customer segments. • Develops relationships with and completes sales with assigned regional and national customer bases. • Converts non-customers into customers. • Create detailed market segmentation plans and prioritize accounts based on strategic value, potential revenue, and alignment with company goals. • Establish competitive positioning strategies to differentiate offerings in key markets. • Maintains contact with existing regional and national decision makers to ensure their specifications remain with Franklin Electric. • Coordinates and attends regional tradeshows, state and regional shows, and territory seminars. • Participates in pricing negotiations and purchasing contracts. • Develops short-term and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives. • Contracts with independent representatives to achieve sales goals, as necessary. • Works with product teams to develop products that will grow sales and profitability.