• Develop and lead an integrated digital marketing strategy that maximizes user acquisition across SEO, Paid Media, Affiliate Marketing, Marketplaces, Email Marketing, Inbound Marketing, and Influencer Marketing, with a particular emphasis on growth in Asian markets. • Set clear, measurable goals and KPIs for each channel, managing performance against P&L targets to drive top-line revenue. • Oversee SEO efforts to increase organic visibility, including technical SEO, content strategy, and optimization initiatives. • Manage paid advertising across Google, social media, and other platforms to achieve optimal customer acquisition cost (CAC) and return on ad spend (ROAS). • Grow and manage an affiliate program to drive referrals and expand market reach, maximizing partnership ROI. • Drive acquisition through marketplace platforms, with a focus on the Asian market, ensuring product listings and promotions are optimized for conversion. • Develop and execute targeted email marketing campaigns to nurture leads, re-engage customers, and improve retention rates. • Leverage inbound marketing tactics to attract qualified leads through content creation, SEO-driven blogs, and educational resources. • Build and manage relationships with influencers to amplify brand awareness and reach new audiences. • Build, mentor, and lead a team of digital marketing specialists across all channels, fostering a culture of excellence and continuous improvement. • Regularly evaluate channel performance, analyzing metrics to identify opportunities for improvement and making data-driven adjustments to maximize results. • Partner with Product, Sales, and Customer Success teams to align digital marketing initiatives with broader business objectives. • Oversee the digital marketing budget, ensuring efficient allocation of resources and that all campaigns contribute to profitability goals.