• Identify, prospect, and develop relationships with key end customers in the Health & Life Sciences Industry • Formulate and execute direct sales strategies to achieve annual sales targets • Maintain, manage, and build the sales pipeline in a CRM tool and report progress weekly • Work closely with channel sales, partner sales, and OEM teams to advance sales opportunities • Deliver presentations of company solutions to target end customers • Foster collaboration with internal product, marketing, and sales teams to nurture the pipeline • Offer customer and market feedback to internal product teams for continuous improvement

• Acquire new clients through prospecting to identify and qualify new potential customers • Develop leads through cold calling and referral channels to generate appointments and establish relationships • Work with customers to understand their overall objectives and requirements; prepare a plan for each customer to identify how short- and long-term needs may be met • Develop and implement strategies to maintain and/or expand sales within an assigned territory; close sales of prospective customers to meet sales goals • Maintain new and existing account relationships through regular customer contact; advise of new products and service offerings, and obtain feedback on products • Serve as a point of escalation for issues or activities that the customer encounters during product utilization; maintain ownership of issues with professionalism and control • Work across departments when needed to coordinate sales efforts with various key stakeholders • Maintain complete and accurate client data in the appropriate systems on a timely basis to help ensure a clean knowledge transfer and hand-off of closed sales to Sales Operations and Customer Success • Effectively communicate with key accounts and corporate staff providing reports on the budget and sales activity, forecasting the demand for product(s) and services; and providing feedback to marketing and product engineering teams for future products • Familiarize oneself with and become adept at using the tools necessary to accurately track opportunities and forecast demand • Contribute to the formal review process of all business activities in the assigned territories on at least a quarterly basis • Identify and participate in trade shows by representing the business and sharing information on our products; prepare and conduct technical/product presentations and demonstrations • Serve as a resource for and mentor to junior sales professionals

• Handle a high volume of outbound/inbound calls, emails, and online inquiries • Speak with clients, assess needs, and recommend appropriate swim programs • Convert inquiries into registrations in a clear and professional manner • Follow up on incomplete registrations and warm leads • Manage client accounts, schedule changes, and general questions • Accurately document interactions in our CRM (GoHighLevel / Google Workspace) • Work closely with operations to ensure a smooth client experience

• Identify, prospect and close new sales through traditional cold call/email outreach, networking, video conferencing, and in-person meetings • Contact dealerships and establish a strong sales pipeline creating interest in available programs • Establish and maintain strong relationships with dealer senior leaders and decision-makers • Prepare and present proposals and negotiate terms and conditions with dealers • Consistently add new accounts within designated territory and meet/exceed performance quotas • Track all sales activities in the company CRM system including all relevant KPI’s by updating new prospect and account information regularly • Participate fully in the client on-boarding process, supporting the client success team to ensure high retention