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Most integrated and automated inventory software
Director of Product, Customer Marketing
Location
Colorado
Posted
106 days ago
Salary
$150K - $170K / year
Seniority
Lead
Job Description
Director of Product, Customer Marketing
Cin7
• Own and evolve Cin7’s product marketing strategy to support pipeline growth, win rates, and revenue outcomes. • Lead positioning and messaging that clearly differentiates Cin7 and drives demand and conversion. • Drive go-to-market strategy and execution for new products, features, and solutions in partnership with Product, Sales, and Customer Success. • Develop and refine ICP, buyer personas, and customer journeys to improve targeting and conversion. • Deliver high-impact sales enablement that supports deal acceleration and revenue growth. • Provide market, customer, and competitive insights to inform product strategy, pricing, and roadmap decisions. • Evolve and scale Cin7’s customer marketing strategy and programs, building on an existing foundation. • Develop lifecycle marketing programs that drive product adoption, engagement, retention, and expansion revenue. • Partner with Customer Success and Sales to design and execute upsell and cross-sell initiatives that contribute directly to revenue growth. • Strengthen and expand customer advocacy programs, including case studies, reviews, referrals, and community. • Improve and scale customer communications and education programs to increase product usage and lifetime value. • Define and track KPIs to measure campaign performance as well as customer engagement, retention, and expansion. • Act as a key partner across Marketing, Sales, Product, Customer Success, and Senior Leadership to align on growth priorities. • Ensure alignment between product strategy, messaging, campaigns, and the end-to-end customer experience. • Collaborate with demand generation, content, partner, and field marketing to drive integrated campaigns and programs. • Serve as a voice of the customer and market, influencing decisions that impact growth and retention. • Manage and mentor one direct report, fostering strategic thinking, executional excellence, and cross-functional influence. • Balance strategic planning with hands-on execution, particularly as programs continue to mature.
Job Requirements
- 7-10 years of progressive B2B SaaS marketing experience, with deep expertise in product marketing.
- Experience building or scaling customer marketing / lifecycle programs, including retention and expansion initiatives.
- Strong understanding of SaaS growth levers, including acquisition, conversion, retention, and expansion.
- Proven track record of driving measurable business and revenue impact through marketing.
- Experience working cross-functionally with Sales, Product, and Customer Success.
- Exceptional skills in positioning, messaging, and storytelling.
- Experience leading go-to-market strategy and product launches.
- Data-driven mindset with the ability to define KPIs and optimize performance.
- Experience marketing to SMBs or mid-market customers (inventory, ERP, or adjacent categories a plus).
Benefits
- Competitive benefits include medical, dental, vision, and a 401k company match program.
- A flexible PTO policy allowing you the time you need to recharge.
- A diverse team, where everyone helps each other and inclusion is a core value.
- Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
- Frequent company-sponsored events so you can get to know your coworkers.
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