DemandTec logo
DemandTec

AI-Powered Retail Pricing & Trade Fund Optimization

Product Marketing Specialist

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

58 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglishGo

Job Description

Product Marketing Specialist

DemandTec

• We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market. • This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers. • You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers. • This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

Job Requirements

  • Positioning & Messaging
  • Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
  • Translate product capabilities into compelling value propositions for enterprise audiences
  • Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
  • Ensure consistency of messaging across campaigns, website, and sales materials
  • Continuously refine messaging based on market feedback and performance
  • Go-to-Market & Product Launches
  • Support the planning and execution of go-to-market initiatives and product launches.
  • Partner with Product and Marketing to define positioning and rollout strategies
  • Develop launch materials including product briefs, messaging, and supporting content
  • Coordinate cross-functional alignment across Product, Sales, and Marketing
  • Help establish repeatable processes for bringing new capabilities to market
  • Sales Enablement
  • Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
  • Create sales enablement materials such as decks, one-pagers, and use case narratives
  • Develop persona-based messaging for different buyer roles
  • Support demo storytelling and product narratives
  • Gather feedback from Sales to refine positioning and improve effectiveness
  • Market & Customer Insights
  • Build a strong understanding of the market, buyers, and competitive landscape.
  • Conduct research on target industries, buyer needs, and workflows
  • Support development and refinement of Ideal Customer Profiles (ICP)
  • Analyze competitive positioning and messaging
  • Translate insights into actionable recommendations for go-to-market strategy
  • Campaign & Content Collaboration
  • Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
  • Provide messaging, use cases, and proof points for campaigns
  • Support development of thought leadership and product-driven content
  • Ensure alignment between product positioning and campaign execution
  • Website & Product Content
  • Own product-related content across key digital touchpoints.
  • Develop and maintain product and solution pages on the website
  • Ensure alignment with evolving messaging and campaigns
  • Support development of landing pages and product-focused content
  • Continuously optimize content based on performance and feedback

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DemandTec logo

Product Marketing Specialist

DemandTec

AI-Powered Retail Pricing & Trade Fund Optimization

Full TimeRemoteTeam 51-200H1B No Sponsor

We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market.  This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.  You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers.  This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

Poland
DemandTec logo

Product Marketing Specialist

DemandTec

AI-Powered Retail Pricing & Trade Fund Optimization

Full TimeRemoteTeam 51-200H1B No Sponsor

We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market.  This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.  You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers.  This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

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