• Prowadzenie testów A/B i wielowariantowych w celu optymalizacji ścieżki zakupowej • Analiza danych użytkowników (w tym: porzucone koszyki, współczynniki konwersji, współczynnik odrzuceń) w poszukiwaniu obszarów do poprawy • Projektowanie i optymalizacja landing pages, formularzy, CTA oraz elementów nawigacji • Tworzenie i testowanie wireframe’ów oraz prototypów – w ścisłej współpracy z zespołem marketingu i IT • Mapowanie i optymalizacja customer journey od pierwszego kontaktu aż po finalizację zakupu • Wdrażanie rozwiązań w zakresie personalizacji doświadczeń użytkowników • Monitorowanie i raportowanie wyników testów oraz rekomendowanie dalszych działań • Ścisła współpraca z zespołami performance marketingu, SEO, contentu i developmentu • Śledzenie trendów w UX/CRO i proponowanie innowacyjnych rozwiązań

• Own conversion rate optimization for 1–2 e-commerce brands • Plan, prioritize, and run split tests across key pages and funnels • Drive continuous improvement in conversion rate, AOV, and overall profitability • Analyze user behavior, funnel data, and test results to identify opportunities • Build clear test hypotheses and maintain a structured testing roadmap • Work closely with designers, developers, and web designers to execute tests • Monitor experiment performance and turn insights into next actions • Share learnings and recommendations with stakeholders

• Own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem • Lead conversion strategy across acquisition, onboarding, subscription management, and retention—driving measurable lifts in conversion rate, AOV, LTV, and churn reduction • Lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows • Partner closely with: Marketing (growth, lifecycle, paid media), Engineering & product, Brand and content teams

• Conduct trainings relevant to your role and keep records up to date; • Manage clinical projects requiring interaction with various groups: multidisciplinary teams, data management, start-up, transportation/logistics, regulatory affairs, and quality assurance throughout the project lifecycle; • Provide comprehensive, strategic support for all project management activities; • Define and manage project scope, timelines, and deliverables from project initiation through close-out, ensuring the project plan is aligned with contractual requirements and addressing any necessary reconciliations; • Schedule, plan, and document meetings with sponsors and the project team. Assess project issues and propose resolutions to the team, Head of Clinical Operations, and the sponsor; • Assess project issues and propose resolutions to the team, Head of Operations, and the sponsor; • Support the procurement department in sourcing, identifying, and qualifying vendors/suppliers; • Identify and select research sites for project execution; • Support the commercial and operations departments during the feasibility phase of clinical trials; • Review commercial proposals related to clinical trials; • Review and manage contracts with research sites and vendors; • Attend initiation visits and, when necessary, site qualification visits, routine monitoring, and close-out visits at research sites; • Participate in the preparation and review of project-related documents, including: budget, protocol, Informed Consent Form (ICF), Case Report Form (CRF), site qualification reports, monitoring reports, among others; • Develop and implement corrective actions necessary to maintain project quality; • Responsible for clinical trial training of the Synova team involved in the project; • Develop study documents, including but not limited to: Project Management Plan, Pharmacovigilance Plan, Risk Management Plan, Monitoring Plan, Partner Management Plan, Pharmacy Manual, Laboratory Manual; • Supervise team members remotely and on-site; • Participate in the preparation and review of project-related documents, including: budget, protocol, informed consent form, forms, CRF, site qualification reports, monitoring reports, among others; • Support the development of clinical research analysts; • Ensure control of the study budget.