Truly Free

• Own the paid media strategy across all platforms (Meta, TikTok, Google, YouTube, emerging channels) • Build and continuously refine a full-funnel acquisition system (awareness → consideration → conversion → retention) • Identify and unlock new growth opportunities , channels, and audiences • Drive profitable customer acquisition at scale (CAC, MER, ROAS, LTV:CAC) • Manage and optimize significant daily ad spend with accountability to revenue targets • Develop testing frameworks that consistently improve performance • Partner closely with creative teams to develop high-performing ad concepts • Analyze performance across channels and campaigns to uncover insights • Collaborate with: Creative team, Lifecycle/retention marketing, Product & brand teams

• Own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem • Lead conversion strategy across acquisition, onboarding, subscription management, and retention—driving measurable lifts in conversion rate, AOV, LTV, and churn reduction • Lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows • Partner closely with: Marketing (growth, lifecycle, paid media), Engineering & product, Brand and content teams

• Own the end-to-end email lifecycle: welcome, education, conversion, post-purchase, replenishment, win-back, and loyalty • Build customer journeys that increase LTV, repeat purchase rate, and AOV • Create, optimize, and scale high-performing automated flows (welcome, abandoned cart, browse abandon, post-purchase, etc.) • Monitor and report on key lifecycle KPIs: revenue per subscriber, open/click rates, conversion rate, churn, and deliverability • Partner with creative, content, and brand teams to ensure emails feel human, on-brand, and value-driven—not spammy

• Proactively source and recruit high-performing creators and influencers. • Deliver a white-glove onboarding and relationship experience to top creators. • Match creators with curated product deals that align with their content. • Provide strategic guidance and insights to help creators refine promotional approach. • Design competitive and creative incentive structures for content production. • Analyze creator performance data weekly to identify trends and opportunities. • Partner with content teams to co-develop creator-friendly campaign assets. • Identify creators showing signs of decreased activity and proactively re-engage.