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We offer research-based change management certification, training and consulting featuring the Prosci ADKAR Model.
Marketing Data Analytics Specialist
Location
United States
Posted
174 days ago
Salary
$75K - $90K / year
Seniority
Senior
Job Description
Marketing Data Analytics Specialist
Prosci
• Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team • Analyze and report on campaign, channel, and funnel performance • Identify gaps or inconsistencies in attribution data • Monitor data integrity between HubSpot and Salesforce • Build, maintain, and iterate Power BI dashboards • Manage interim connectors and support the transition to Mulesoft • Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings • Train regional marketers on dashboard use and interpretation • Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs • Translate data into compelling narratives for executives and practitioners
Job Requirements
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience)
- 3–5+ years of direct marketing analytics / BI experience
- Proven track record building executive-level reporting in Power BI
- Strong SQL skills and BI development experience
- Demonstrated success building reporting in complex, cross-system environments
- Optimizes Work Processes: Being solution-oriented, able to scope, prototype, and iterate analytics solutions
- Balances Stakeholders: Skilled data storyteller capable of framing the “what, so what, now what” for executives and regional teams
- Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance
- Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting
- Global Perspective: Experience supporting regional teams across multiple markets and currencies
- Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy
- Technical Skills in Power BI, SQL, Salesforce reporting, HubSpot reporting, APIs, Google Tag Manager, Microsoft Excel/PowerPoint, SEMrush, Google Ads, LinkedIn Ads.
Benefits
- Comprehensive wellness benefits
- Generous flexible paid time off
- Holidays and volunteer time
- Medical, dental, vision insurance
- Long-term and short-term disability programs
- Life insurance
- Pet insurance
- 401k with company matching
- Access to LinkedIn Learning
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