RISK logo
RISK

Embrace risk secure success | Shaking up the global iGaming with unconventional solutions and the fastest market entry

Senior CRM Manager

Location

Poland

Posted

153 days ago

Salary

0

Seniority

Senior

3 yrs expEnglish

Job Description

Senior CRM Manager

RISK

• Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention • Create personalized campaigns for various player segments • Engage with the active player base through email, SMS, in-app notifications, sliders, and social media • Segment players based on gaming activity, preferences, and deposit amounts • Monitor and analyze CRM campaign performance metrics • Prepare reports and conduct campaign analysis to improve future promotions and strategies • Conduct A/B testing for CRM campaigns • Initiate and develop new ideas for promotions to enhance player activity and retention • Manage the full process of promotions from concept through to launch and post-launch analysis • Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.

Job Requirements

  • 3+ years of CRM experience in gambling/betting
  • Experience building a full-cycle journey player
  • Create and test hypotheses to improve the user funnel
  • Readiness for high workload/dynamic work
  • High analytical skills
  • Understanding of casino players behaviour
  • Background with Tier 1-2 markets.

Benefits

  • Children Allowance
  • Mental Health Support
  • Sport Activities
  • Language Courses
  • Automotive Services
  • Veterinary Services
  • Home Office Setup Assistance
  • Dental Services
  • Books and Stationery
  • Training
  • Massage!

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