• Conduct SEO/SXO audits and develop tailored strategies • Perform operational on-page optimization on client websites in the B2B and e-commerce sectors, as well as SEO monitoring and optimization using common SEO tools • Introduce and further develop Generative Engine Optimization (GEO) • Provide direct client support or work closely with project managers • Create and present data-driven reports using Google Looker Studio • Maintain accurate time tracking and manage tickets in the client system • Collaborate closely with specialist departments such as editorial/content, UX/UI, design/graphics, video, web development, data, and project management • Proactively shape the SEO/SXO department and pursue continuous self-directed professional development in SEO

• Development and implementation of an SEO strategy for gambling traffic (including FTD funnel) • In-depth website audit (technical, content, backlink profile), identifying bottlenecks and implementing improvements • Building a semantic core (especially for keywords like "predictions", "bets", "bonuses", "bookmaker ratings", etc.) • Optimizing existing content and creating new SEO landing pages (including evergreen content) • Link-building strategy development: outreach, crowd, PBN, and grey-hat methods — welcomed if applied carefully • Competitor analysis (including Legalbet, Ratingbet, Championat, Metaratings, etc.) • Continuous monitoring of keyword positions, indexing, behavioral metrics, and conversions (up to FTD) • Task management for editors, designers, and developers (via Asana) • Regular SEO analytics and reporting focused on ROI

• Develop and implement SEO strategies for product resources and satellite sites, PBN. • Conducting market analysis to support project launches and driving projects to achieve results. • Monitor rankings and adapt strategy according to changes in search engine algorithms and technical aspects of promoted resources. • Conduct technical SEO audits of SPA sites and prepare technical specifications. • Optimize content and create recommendations for copywriters. • Develop internal and external linking strategies and create anchor lists for projects. • Analyze key metrics and present reports on SEO work results. • Use analytical tools (Seranking, Ahrefs, Semrush, Similarweb etc.) to monitor the performance and effectiveness of implemented strategies.

• Own the SEO/AEO channel for AirSculpt working to optimize our website for qualified traffic and leads. • Manage our SEO agency ensuring they have a prioritized roadmap aligned with our business goals. • Develop content strategy and align with marketing partners across channels. • Manage, create and publish original, high quality content with the goal of increasing search engine presence and rankings • Manage all local listings through GBP and Yext • Prepare and present monthly reports (i.e. web traffic, conversion rates, rankings) for analysis and insights • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with company goals • Monitor SEO/AEO and user engagement and suggest content optimization • Communicate with industry professionals via social media to create a strong network • Conduct thorough keyword analysis • Keep pace with SEO & AEO industry trends and developments • Implement link building campaigns in coordination with SEO goals • Conduct in-depth competitive analysis within our locations and industries