Creative Producer
Location
Israel
Posted
136 days ago
Salary
0
Seniority
Senior
Job Description
Creative Producer
Moon Active
• Translate the department’s creative strategy into actionable, high-quality production briefs. • You will define the narrative, hooks, mechanics, and psychological triggers for video ads and static creatives. • Enrich video briefs by creating gameplay ideation mockups, game mechanics wireframes, and AI vibe-coded mockups. • Partner with Art and Animation Leads to oversee the implementation of concepts. • You will provide the creative direction and "vision," while relying on the Leads to manage technical execution and artistic quality. • Work closely with Project Managers to align creative concepts with production capacity and timelines, ensuring a seamless workflow from ideation to delivery. • Analyze creative performance reports (provided by the UA team) to extract actionable insights. • You will use this data to refine future briefs, identifying what works, what doesn't, and how to optimize for KPIs like IPM and CTR. • Conduct ongoing competitor research and market analysis to identify new trends, mechanics, and visual styles that can be adapted into our creative roadmap. • Drive a continuous feedback loop. You will not just launch campaigns but actively manage the iteration process, creating variations of winning concepts to maximize longevity and scale.
Job Requirements
- 3+ years of experience in a Creative Producer or Marketing Strategy role within the mobile gaming or performance marketing industry
- Proven experience writing detailed creative briefs for design and animation teams
- Strong understanding of mobile marketing KPIs (CTR, IPM, ROAS, Retention) and the ability to interpret data to drive creative decisions
- Excellent communication skills, with the ability to articulate complex creative ideas to both artistic and technical teams
- Experience working in a high-volume, fast-paced production environment
- Fluent English (written and spoken) - essential for brief writing
- Proven knowledge and usage examples with advanced AI tools (Gemini, ChatGPT, Cursor, etc.)
- Experience working on Casual, Puzzle, Hypercasual or Social Casino titles
- Background in User Acquisition or Product Marketing
- Familiarity with project management tools (Monday.com, Jira)
Benefits
- Join a global, data-driven company with a unique product and a strong R&D center;
- Work in an exceptional, innovative, and dynamic environment;
- Enjoy full transparency and open communication with colleagues;
- Take advantage of tremendous opportunities for growth and career advancement
- Influence and help build personalized product experiences for millions of users.
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