• Effectively communicate the value proposition of the product portfolio to internal and external stakeholders. Build strong relationships with sales, marketing, and customer success teams to support product adoption and growth • Develop a deep understanding of the insurance market, including its key players, challenges, trends, and competitive landscape. Conduct thorough market research and analysis to identify opportunities and threats, informing product strategy, portfolio decisions, and potential M&A opportunities. Define and refine market segmentation to target specific user personas effectively • Collaborate on user research activities (interviews, surveys, ethnographic research, etc.) to understand user needs, pain points, and workflows. Synthesize research findings into actionable insights that inform product and UX strategies. Foster strong relationships with users through user groups and other engagement methods • Lead product discovery efforts to identify and validate user problems and needs. Translate these insights into detailed requirements and user stories for engineering teams. Prioritize the product backlog based on cost/benefit analysis and strategic alignment. Employ agile development methodologies to ensure iterative development and continuous improvement • Define and track key product metrics to measure success and identify areas for improvement. Analyze data and trends to inform product decisions and ensure alignment with business goals • Work closely with engineering, design, marketing, sales, and customer success to align on product strategy, design direction, and go-to-market plans. Serve as a sounding board for design and engineering teams, anticipating potential challenges and facilitating effective problem-solving. Effectively motivate teams to deliver against the company vision • Define and champion the product vision and strategy for the product, aligning it with the overall company vision and financial objectives. Develop and maintain product roadmaps that articulate the long-term direction and prioritize initiatives based on market analysis, user needs, and business goals.

• Own the content management roadmap - Drive the strategy for how customers create, organize, govern, and maintain their knowledge base, turning complex workflows into intuitive experiences • Shape AI-powered governance capabilities - Design intelligent workflows where AI agents detect conflicts, suggest updates, and enable seamless human-in-the-loop approvals • Turn insights into ruthless prioritization - Use product analytics, customer conversations, competitive research, and qualitative feedback to make clear decisions about what to build and why • Align cross-functional stakeholders - Communicate product vision, roadmap decisions, and tradeoffs clearly to the CEO, GTM teams (CSMs, AEs, product marketing), and other product squads • Partner deeply with engineering and design - Collaborate with your engineering manager and designer to translate ambiguous problems into elegant, scalable solutions and understand technical tradeoffs • Drive outcomes, not just outputs - Own success metrics and business impact; ensure your work moves the needle on customer engagement, retention, and expansion • Collaborate across timezones - Work effectively with members of the engineering team that are Pakistan-based through strong async communication, clear documentation, and thoughtful planning • Travel occasionally - This role requires occasional travel (mostly to Denver, CO)

• Collaborate closely with Design and Marketing to build high-converting flows for our product portfolio. • Design and execute a rigorous roadmap of A/B tests on key user touchpoints and pricing structures. • Actively monitor industry trends and competitor strategies. • Perform hands-on technical testing of new initiatives. • Define and monitor key performance indicators (CAC, LTV, ROI). • Identify bottlenecks in our growth platforms and work with engineering to implement features that improve speed, reliability, and user trust.

• Own, refine, and prioritize the product backlog • Translate business priorities into clear sprint goals and development work • Communicate product vision and roadmap to business and technology stakeholders • Partner with Domain Manager to define and track KPIs, adoption metrics, and outcome measures • Ensure delivery teams understand business value, context, and success criteria • Partner with business leaders and IT stakeholders to understand strategic objectives and translate them into actionable, prioritized project and enhancement initiatives. • Oversee the analysis and design of business processes, identifying automation opportunities and areas for operational improvement. • Support the effective use of tools and methodologies for documenting requirements, use cases, process flows, and test strategies (e.g., Jira, Lucidchart, Salesforce). • Ensure analysts are equipped to support test planning, user acceptance testing, and post-deployment validation for successful solution rollouts. • Lead requirements gathering, business process definition, and solution design sessions • Translate strategic objectives into actionable user stories and acceptance criteria • Support backlog refinement with POs, architects, and developers • Drive alignment across cross-functional business areas • Support UAT planning, validation, defect resolution, and post-release feedback