**Position Responsibilities:** - Own paid search strategy and day-to-day execution across platforms including Google Ads, Microsoft/Bing Ads, and emerging search opportunities - Manage full-funnel paid search campaigns (brand, non-brand, competitor, shopping, and retargeting) to drive customer acquisition and subscription growth - Conduct ongoing keyword research, query mining, and account structuring to improve efficiency and scalability - Optimize toward core growth metrics such as CAC, ROAS and LTV - Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations - Own forecasting, budgeting, and pacing of paid search spend to ensure efficient growth - Monitor and adapt to platform updates (e.g., automation, Performance Max, attribution changes) and industry best practices - Analyze performance data and translate insights into clear recommendations for stakeholders and leadership

• Planning, managing and optimizing paid social campaigns on Meta and TikTok. • Developing scalable performance strategies to improve ROAS, POAS and CAC. • Owning budget management and confidently scaling advertising budgets. • Developing creative concepts together with the content team. • Regular analysis of campaign data and strategic client consulting. • Close collaboration with in-house copywriters to continuously improve sales psychology.

• Du planst, steuerst und optimierst Paid-Social-Kampagnen auf Meta und TikTok mit klarem Fokus auf Profitabilität und Skalierung. • Du setzt bestehende Performance-Strategien um und optimierst sie datenbasiert über alle relevanten Funnel-Stufen hinweg. • Du steuerst Budgets täglich auf Ziel-KPIs (ROAS, POAS, CAC) und sorgst für saubere Umsetzung auch bei hohen fünf- bis sechsstelligen Monatsbudgets. • Du entwickelst gemeinsam mit dem Content-Team Creative-Konzepte wie UGC-Ads und Founder Ads und testest systematisch Hooks, Formate und Narrative. • Du analysierst Kampagnendaten regelmäßig, leitest Kundenreportings und berätst Kunden strategisch zur ganzheitlichen Account-Entwicklung. • Du arbeitest eng mit internen Copywritern zusammen, um Verkaufspsychologie und Direct-Response-Ansätze kontinuierlich zu verbessern. • Du baust den Paid-Social-Bereich perspektivisch mit auf und übernimmst fachliche Verantwortung im Team.

• Diagnose and resolve immediate SQL Server performance issues • Analyze execution plans, indexing, waits, and resource utilization • Monitor SQL Server performance trends and identify bottlenecks • Optimize SQL queries and ETL workflows for performance • Provide findings and technical recommendations for remediation • Support ongoing performance tuning on an ad hoc basis