• Shows profound understanding of business processes and is current with customer needs, ensures analytics info communication on all company levels. • Supports the implementation of business solutions by cooperating with commercial stakeholders and deliveries analytics insights. • Develop and support Power Bi Reports and Dashboards • Participates in reporting systems automation.

• Use Qlikview, QlikSense, SQL Server Management Studio, Oracle SQL Developer, and other tools to create applications and data models for reporting needs. • Develop reporting application scripts that import data from various sources. • Identify inter-departmental dependencies and downstream impacts of changes within reporting applications. • Recognize and suggest alternative data solutions when applicable. • Communicate effectively and work closely with a variety of users to develop in BI applications, validate effectiveness, and conduct user testing. • Adapt quickly to changing reporting requirements and new BI tools in a rapidly evolving, high-growth organization. • Facilitate in ongoing data validation to ensure data integrity and reliability. • Collaborate with other teammates to deliver effective solutions. • Initiate collaborative relationships with business stakeholders and IT. • Research, suggest, and contribute to brainstorming development opportunities. • Identify and provide insights into streamlining analytics processes and research improvement opportunities. • Other duties as assigned.

• Collaborate directly with business teams to gather requirements and translate them into Power BI solutions. • Develop and maintain reports and dashboards in Power BI, aligned with customer needs and best-practice UI/UX. • Contribute to and refine departmental best practice standards and documentation. • Design and implement end-to-end BI solutions that improve engagement, productivity, and knowledge sharing. • Troubleshoot and optimise Power BI reports, applying strong problem-solving skills to resolve data or performance issues. • Create innovative data-driven solutions for both client projects and internal use cases.

• Drive business performance insights. • Proactively identify revenue opportunities, margin improvements, and strategic risks across trading, pricing, product, and customer behavior. • Translate complex data into compelling narratives that influence sportsbook strategy and investment decisions. • Be a strategic advisor to leadership. • Partner with VP and Director-level stakeholders across Trading, Product, Marketing, and Operations to answer critical business questions and shape strategic direction. • Own high-impact analytical projects. • Lead our most complex analyses from conception to implementation, delivering insights that directly influence P&L, customer strategy, and competitive positioning. • Build scalable analytical infrastructure. • Partner with Data Engineering to create robust data products and models (using tools like DBT, Snowflake, Databricks) that enable the team to work faster and answer harder questions. • Elevate the team. • Set the standard for analytical excellence, mentor junior and mid-level analysts, and demonstrate 'what good looks like' in everything from stakeholder engagement to technical execution.