• Own paid social strategy across Meta • Manage TikTok advertising campaigns • Apply multi-touch attribution thinking to campaign analysis • Lead creative strategy for paid social campaigns • Write detailed creative briefs for campaigns • Lead client-facing strategy calls and performance reviews • Collaborate with UGC creators and support whitelisting strategies • Build, launch, and optimize paid social campaigns • Manage campaign structure, budgets, and scaling strategy • Conduct audience testing and segmentation strategy • Monitor performance KPIs including ROAS, CPA, CTR, CVR • Analyze performance data to identify optimization opportunities • Collaborate with creative teams to iterate ad concepts • Develop testing frameworks for creative and audience experiments • Ensure proper tracking implementation and event validation • Prepare performance reports and strategic recommendations • Forecast performance scenarios based on campaign trends

• Develop and execute inbound marketing campaigns to generate MQLs (e.g., Google Ads, LinkedIn, etc.) for defined target groups within the financial services industry • Continuously analyze KPIs and customer journeys and derive data-driven optimization and testing measures • Contribute to the technical implementation of inbound-optimized websites and landing pages and develop campaign concepts aligned with brand positioning • Own budget planning, negotiation and controlling as well as regular reporting on campaign performance with clear recommendations for action • Coordinate internal stakeholders (Sales, Executive Management, Product Marketing/Brand, Design) and be responsible for selecting, briefing and operationally managing the external performance marketing agency • Proactively engage with AI tools and current performance marketing trends; test and implement new technologies to optimize campaign setups, targeting, creatives, automation and reporting • Handover MQLs with relevant contextual information for optimal sales outreach

• Analyze existing Crystal Reports, including underlying logic, dataset structures, parameters, grouping rules, formatting, and export configurations. • Identify constraints, risks, assumptions, and technical dependencies that may influence conversion activities. • Confirm report inventory and provide clarification summaries or follow‑up questions needed before finalizing development tasks. • Recreate Crystal Reports as functionally equivalent SSRS reports, ensuring consistency across: • Data logic, joins, and calculations • Record groupings, summaries, and totals • Filters, prompts, and parameter behavior • Layout, formatting, and template structures (as feasible within SSRS capabilities) • Export formats such as PDF, Excel, and other required outputs • Deliver reports without redesigning or altering business rules unless explicitly requested through project direction. • Perform detailed side‑by‑side comparisons of Crystal and SSRS outputs to confirm full functional equivalence. • Validate record counts, totals, financial or fee‑related calculations, grouping structures, and compliance‑related outputs. • Document and resolve discrepancies, ensuring all reports meet acceptance criteria before final delivery. • Prepare clear technical documentation to support long‑term maintenance of SSRS reports by internal staff. • Conduct knowledge‑transfer sessions or walkthroughs as needed for technical and non‑technical team members. • Coordinate with IT staff to deploy completed SSRS reports into the designated reporting environment.

• Build and scale campaigns across Meta (Facebook / Instagram), Google Ads, Microsoft (Bing), Craigslist • Manage Ads Manager platforms directly (no outsourcing) • Run A/B testing (copy, creatives, targeting) • Optimize for CPL, CAC, ROAS • Build retargeting funnels and multi-stage investor journeys • Control budgets and scale winning campaigns • Launch digital campaigns for new investment offerings • Build full acquisition funnels (ads → landing pages → email → retargeting) • Identify new audience segments and growth channels • Execute on-page and off-page SEO • Perform keyword research and competitor analysis • Improve rankings and organic traffic • Track keyword performance and domain growth • Manage LinkedIn, Facebook, Instagram • Build investor-focused content strategy • Grow engagement and qualified audience • Maintain strong brand positioning • Track performance in Google Analytics, Meta Ads Manager, Google Ads • Deliver weekly performance reports • Make data-backed optimization decisions