• Criação de Websites institucionais • Desenvolver páginas otimizadas para performance e captação de leads em plataformas como WordPress (Elementor), Webflow ou ClickFunnels • Garantir que as páginas tenham estrutura persuasiva, carregamento rápido e design responsivo para mobile e desktop • Otimização de Interfaces para Tráfego Pago • Criar páginas e experiências alinhadas com campanhas de tráfego pago (Facebook Ads, Google Ads, TikTok Ads) • Testar e melhorar constantemente elementos visuais e de usabilidade para aumentar a conversão • Design e Identidade Visual para Páginas Web • Criar layouts atrativos e funcionais que fortaleçam a identidade visual da Inside e dos clientes • Manter a coesão entre anúncios, páginas de destino e materiais visuais • Colaboração com a Equipe de Marketing e Tráfego Pago • Trabalhar em conjunto com especialistas de tráfego para garantir que o design das páginas esteja alinhado com as estratégias de conversão • Realizar ajustes rápidos em landing pages e sites conforme os insights das campanhas • A/B Testing e Melhoria Contínua • Implementar testes A/B para avaliar qual estrutura e elementos visuais geram mais conversões • Analisar métricas de desempenho das páginas (tempo de carregamento, taxa de conversão, engajamento)

• Create original fashion designs and detailed technical illustrations aligned with brand identity and production requirements • Develop and refine design concepts, silhouettes, and garment details using Adobe Illustrator and other Adobe Creative Suite tools • Prepare accurate tech packs and production-ready files suitable for sampling and manufacturing • Collaborate closely with a remote team to maintain design consistency and quality standards • Incorporate feedback and revise designs efficiently • Meet project deadlines while maintaining clear and professional communication

- Lead the design of iOS and Android mobile experiences as part of a modernization initiative - Improve and evolve existing user flows while defining new flows for upcoming functionality - Create user-centered designs including wireframes, high-fidelity UI, and interactive prototypes - Translate updated brand guidelines into a cohesive mobile visual language - Collaborate closely with engineers during implementation - Contribute to establishing and evolving a lean mobile design system - Clearly document design decisions and rationale - Participate in usability research and validation activities - Share work proactively and incorporate stakeholder feedback

• Select photos from pre-approved image libraries using strong editorial judgment based on content themes and messaging • Prepare final image assets for in-app use, including: • Cropped and optimized versions of selected images • Silhouetted versions of images placed against pre-created color backdrops • Experiment with AI-generated illustrations and imagery, following internal brand guidance • Complete assignments provided through a project management system • Incorporate brand-alignment feedback and refine deliverables as needed • Provide final approved assets for CMS build-out