• Lead the digital marketing infrastructure and execution for Apyx Medical across AYON and Renuvion. • Build and manage email campaigns, digital funnels, lead generation programs, website performance, SEO and SEM optimization, analytics, and marketing automation. • Implement programs designed to increase product demand, enhance sales opportunities, attract digital traffic, and support a strong online presence. • Guide development and implementation of digital marketing strategy for Apyx Medical products including email, website, and digital content programs. • Lead planning and execution of all email communications through GatorMail including segmentation, automated journeys, testing, reporting, and compliance. • Prepare and launch digital programs supporting demand generation, customer engagement, pipeline acceleration, and new user growth. • Develop, curate, and deploy compelling content across digital channels including websites, landing pages, email, mobile, and social media. • Own corporate website updates, page builds, content integration, and digital UX performance. • Utilize SEO and SEM techniques to attract traffic and improve visibility across search engines to support growth objectives. • Analyze site behavior and optimize content, navigation, and conversion experiences to support sales initiatives. • Support lead capture, routing, classification, and reporting through digital tracking systems and workbooks. • Provide ongoing support and communication to the sales team and distribution network including market trends, digital campaign performance, and competitive insights. • Develop and execute email and digital workflows that accelerate lead progression and improve conversion quality. • Collect and analyze digital metrics across email, website, social media, and paid media to identify trends and best practices in online marketing. • Maintain dashboards tracking campaign performance, website activity, lead volume, conversion rate, and ROI. • Monitor digital marketing analytics to provide insights and recommendations that optimize digital performance.

• Proactively identify and resolve charge capture opportunities and issues in revenue-producing departments, reducing denial rates • Lead complex audits, analyze financial trends, and prepare methodologies for annual billing and coding changes • Provide guidance and support to leaders and teammates as an informal leader • Review contracts between hospitals and insurance carriers, model claims data, and identify lost revenue • Perform analysis on large data sets to identify underpayment and denial trends related to billing and coding • Conduct research on current laws and regulations pertaining to hospital reimbursement methodology • Contribute to client decks and weekly reports to track progress of project goals and present to leadership • Attend Privacy and Security Training as required by the HIPAA Awareness Program and comply with all guidelines, policies and procedures to assure sensitive or confidential information is protected in accordance with the HIPAA rules and regulations

• Analysis of hospital contracts to identify potential underpayment opportunities • Translation of contract terms into mathematical formulas to identify underpaid claims • Identify opportunities for process improvements for both client and internal processes • Manage day-to-day work of 15-20 direct reports • Train staff in the areas of underpayment identification, healthcare industry processes and standards, communicating and negotiating with insurance companies • Escalate and resolve payment disputes with payer and serve as a liaison between client and payer • Establish metrics to monitor staff performance; prepare and deliver performance evaluations and resolve any staff related issues • Provide Subject Matter Expertise support with clients and staff

• Produce and own daily profit and loss reporting across all origination channels, ensuring accuracy, timeliness, and executive-ready presentation • Investigate and explain P&L variances, including rate movements, volume changes, pricing execution, and hedge performance • Develop and enhance reporting infrastructure to streamline processes and improve analytical visibility • Provide clear reporting and variance explanations to executive leadership • Run MSR valuation models, including cash flow projections, rate sensitivity analysis, and prepayment speed scenarios • Monitor fair value of retained MSR portfolio in alignment with GAAP and investor standards • Develop MSR hedge recommendations based on valuation and market conditions • Support MSR portfolio strategy and financial performance monitoring • Prepare MSR bid tapes for bulk sales, ensuring accuracy of loan-level characteristics including FICO, LTV, geography, and product type • Create whole loan bid tapes for investor execution across agency and non-agency channels • Coordinate with Servicing, Operations, and Secondary Marketing teams to ensure data integrity and completeness • Support execution of loan sales and MSR transactions through settlement • Own margin reporting across origination channels and identify opportunities for optimization • Analyze profitability trends, channel performance, and pricing effectiveness • Develop financial models to evaluate pricing, product mix, and operational strategy • Collaborate with Finance on forecasting, reporting, and profitability modeling • Prepare executive-level reporting packages for the CEO and senior leadership • Deliver strategic insights and financial recommendations based on analytical findings • Partner closely with Secondary Marketing and Finance teams to support pricing, execution, and forecasting • Develop ad hoc financial analysis to support business strategy and market responsiveness • Collaborate daily with executive leadership, including direct visibility to the CEO