• Translate product briefs and engineering context into video concepts with a clear narrative arc and a point of view. • Write scripts, direct voiceover, and build storyboards before a single frame is animated, then run feedback loops with product, marketing, and founders until the story lands. • Execute full motion design production: UI animations, transitions, text choreography, sound design, and music direction. • Collaborate closely with product, design, marketing, and founders across every launch, then adapt fast when direction shifts. • Experiment with AI-native motion workflows to move faster and find techniques that wouldn't be possible otherwise. • Maintain a consistent visual language across launches while keeping each video fresh and hype-worthy.

• Own end-to-end creative execution for performance motion ads across Facebook, Google, and TikTok • Set creative direction and quality standards, with strong focus on high-converting first 3 seconds • Lead and manage freelance motion designers (briefing, feedback, delivery, quality control) • Mentor designers and elevate overall team output through structured reviews and coaching • Analyze performance data with Growth/Marketing teams to iterate, scale winners, and cut low performers • Create high-impact motion design (dynamic typography, transitions, compositing, platform-native content) • Collaborate with Video Producers and Growth Managers to align creative with KPIs (CPI, ROAS, LTV) • Lead design reviews and foster a high-performance, feedback-driven culture • Stay ahead of social trends (UGC, AI workflows, 3D, platform formats) and apply them strategically • Optimize workflows and production pipelines for speed, scalability, and testing volume

• Template Development: Build dynamic After Effects projects and automationready creative templates. • Technical Problem Solving: Use scripting, expressions, and data-driven setups (e.g. CSV/JSON) to create scalable solutions. • Asset Preparation: Adapt and optimize creative files from Photoshop, Illustrator, or Figma for use in automation workflows. • Quality Control: Test thoroughly, debug render issues, and ensure templates are reliable and well-organized. • Documentation & Handover: Keep files structured, write clear documentation, and make handovers easy for colleagues. • Collaboration: Work closely with Project Managers, Account Managers, and other designers to deliver on client needs. • Client Support: Occasionally explain workflows, requirements, and logic to clients in a clear and accessible way. • Continuous Learning: Stay curious, learn new tools, and share knowledge with the team.

• Create high-quality animated videos using AI-driven tools and workflows • Translate creative briefs, concepts, and storyboards into compelling cinematic sequences • Apply strong fundamentals of direction, composition, camera language, editing, lighting, and color • Bring characters to life with a strong understanding of acting and performance in animation • Ensure a high level of character consistency across shots and sequences — one of the key challenges in current AI-based pipelines • Refine and elevate generated outputs through post-production, compositing, and video editing • Combine and polish multiple generated clips into cohesive, high-end final videos • Work with both text-based and node-based AI tools as part of the creative pipeline • Collaborate closely with artists, creative leads, and cross-functional stakeholders to achieve the highest visual bar • Continuously explore and integrate new AI tools and workflows into production • Help define best practices and workflows for AI animation creation within the team