• Influencer outreach & marketing • Campaign & content planning • Improving and maintaining the website / web presence • Research and drafting of blog articles • Photography and content creation • Maintaining and growing additional channels such as Facebook & Pinterest

• Unterstützung bei der Entwicklung und Umsetzung von Social Media Strategien für unsere Kunden. • Erstellung von ansprechenden und zielgruppenorientierten Inhalten für verschiedene Social Media Plattformen wie TikTok, LinkedIn, Facebook, Instagram, usw. • Planung und Durchführung von Social Media Kampagnen, inklusive der Erstellung von Texten, Grafiken und Videos. • Aktive Community-Management, d.h. Beantwortung von Kommentaren, Nachrichten und Interaktion mit den Followern. • Monitoring und Analyse der Social Media Aktivitäten, um den Erfolg der Kampagnen zu messen und Optimierungspotenziale zu identifizieren.

Title: Library Social Media Specialist Location: Millersville- TN United States Job Description: Part-time, Onsite | $13.35/hour Department: Millersville Public Library The Millersville Public Library is hiring a part-time Social Media Specialist (approximately 12 hours per week) to support the library's marketing, outreach, and daily operations. This position will assist with social media content creation, promoting library programs and events, and providing occasional circulation and patron services. Job Requirements: Education: High School Diploma or Equivalent Skills and Abilities: - Excellent customer service skills - Proficient computer and keyboarding skills - Ability to create engaging social media content - Strong written and verbal communication skills - Ability to multi-task in a fast-paced environment - Proficient with Microsoft Office applications - Self-starter and quick learner - Positive attitude The Millersville Public Library serves the community by providing access to resources, programs, and events. This position works to maintain the library's online presence, engage the community, and help ensure smooth daily operations. Office Hours: - Wednesday: 2:00 PM - 6:00 PM - Friday: 2:00 PM - 5:00 PM - Saturday: 9:00 AM - 2:00 PM

• Manage day to day publishing and engagement across LinkedIn, TikTok, Facebook, and Instagram • Create, schedule, and publish posts including images, short video, reels, and campaign content • Maintain the social content calendar aligned to campaigns, events, and marketing priorities • Monitor comments and messages and engage with the ShiftCare community • Work with designers and marketers to turn campaign ideas into social content • Assist with aligning themes and content pillars across AU, US, UK, and Canada markets • Support the planning and execution of email campaigns using HubSpot • Manage email audience lists, segmentation, and campaign setup • Coordinate monthly newsletters, product updates, webinar invitations, and follow up emails • Support partner email campaigns such as post event communications and joint promotions • Monitor email performance and assist with reporting and optimisation • Assist with event coordination including webinars, conferences, and roadshows • Help prepare marketing assets, email invitations, and follow up communications for events • Support logistics such as attendee communications and campaign promotion • Track social and email performance and prepare basic reports • Stay current with social media trends, platform updates, and marketing tools • Support the wider marketing team with campaign execution across channels