We are hiring at KOIN LIMITED! Creative Manager to lead the development and optimisation of high-performing creative assets for our paid advertising campaigns. This role sits within the Campaign Operations function and works closely with paid media specialists, designers, video editors, and marketing stakeholders across multiple brands. The primary focus of the role is ensuring that our paid media campaigns are supported by a consistent pipeline of high-performing creative assets designed specifically for platforms such as Meta, YouTube, Google, and TikTok. The Creative Manager will be responsible for guiding the ideation, briefing, development, and optimisation of advertising creative that drives measurable performance outcomes. This includes directing the use of AI-powered creative tools, managing creative testing pipelines, and continuously analysing performance data to inform future creative development. This is a hands-on role combining creative strategy, performance marketing awareness, and operational coordination. The successful candidate will work remotely from LATAM with partial overlap with UK business hours. Key Responsibilities Paid Media Creative Strategy and Development • Lead the ideation and development of performance-focused ad creatives across Meta, YouTube, Google, and TikTok • Translate campaign objectives and performance insights into clear creative briefs for designers and video editors • Ensure creative assets are designed specifically for platform best practices and audience behaviour • Continuously generate new creative concepts, hooks, messaging angles, and formats to support testing and optimisation Creative Production Management • Manage the pipeline of creative production across multiple brands and campaigns • Coordinate with internal designers, editors, and creative contributors to ensure assets are delivered on schedule • Provide direction and feedback to creative teams to maintain quality, clarity, and performance focus • Ensure assets are properly structured and formatted for each advertising platform AI-Enabled Creative Production • Direct the use of AI-powered design and content tools to accelerate creative production and testing • Identify opportunities to incorporate AI-assisted workflows into the creative development process • Ensure AI-generated assets meet brand, platform, and performance standards Creative Testing and Optimisation • Work closely with paid media teams to design and execute creative testing frameworks • Analyse campaign performance data to identify winning creative themes, hooks, and formats • Continuously refine creative direction based on performance insights and audience behaviour • Develop scalable creative approaches that can be adapted across multiple brands and campaigns Cross-Functional Collaboration • Work closely with paid media specialists, campaign managers, and marketing leadership to align creative with campaign strategy • Contribute to campaign planning and creative strategy discussions • Ensure creative output supports the commercial objectives of each brand

We are hiring at KOIN LIMITED! Creative Manager to lead the development and optimisation of high-performing creative assets for our paid advertising campaigns. This role sits within the Campaign Operations function and works closely with paid media specialists, designers, video editors, and marketing stakeholders across multiple brands. The primary focus of the role is ensuring that our paid media campaigns are supported by a consistent pipeline of high-performing creative assets designed specifically for platforms such as Meta, YouTube, Google, and TikTok. The Creative Manager will be responsible for guiding the ideation, briefing, development, and optimisation of advertising creative that drives measurable performance outcomes. This includes directing the use of AI-powered creative tools, managing creative testing pipelines, and continuously analysing performance data to inform future creative development. This is a hands-on role combining creative strategy, performance marketing awareness, and operational coordination. The successful candidate will work remotely from LATAM with partial overlap with UK business hours. Key Responsibilities Paid Media Creative Strategy and Development • Lead the ideation and development of performance-focused ad creatives across Meta, YouTube, Google, and TikTok • Translate campaign objectives and performance insights into clear creative briefs for designers and video editors • Ensure creative assets are designed specifically for platform best practices and audience behaviour • Continuously generate new creative concepts, hooks, messaging angles, and formats to support testing and optimisation Creative Production Management • Manage the pipeline of creative production across multiple brands and campaigns • Coordinate with internal designers, editors, and creative contributors to ensure assets are delivered on schedule • Provide direction and feedback to creative teams to maintain quality, clarity, and performance focus • Ensure assets are properly structured and formatted for each advertising platform AI-Enabled Creative Production • Direct the use of AI-powered design and content tools to accelerate creative production and testing • Identify opportunities to incorporate AI-assisted workflows into the creative development process • Ensure AI-generated assets meet brand, platform, and performance standards Creative Testing and Optimisation • Work closely with paid media teams to design and execute creative testing frameworks • Analyse campaign performance data to identify winning creative themes, hooks, and formats • Continuously refine creative direction based on performance insights and audience behaviour • Develop scalable creative approaches that can be adapted across multiple brands and campaigns Cross-Functional Collaboration • Work closely with paid media specialists, campaign managers, and marketing leadership to align creative with campaign strategy • Contribute to campaign planning and creative strategy discussions • Ensure creative output supports the commercial objectives of each brand

About the client: Our client is a US-based law firm currently managing their marketing efforts in-house. They are actively running and scaling social media and paid advertising campaigns and are seeking to maintain momentum as they transition from their current internal marketing resource. The firm values responsiveness, efficiency, and performance-driven marketing strategies that directly contribute to lead generation and business growth. About the role: We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms. This is a hands-on execution role for someone who can step in immediately, take ownership of ongoing campaigns, and ensure continuity without disruption. The ideal candidate has experience managing both content strategy and paid media, understands lead generation strategy, and can operate independently in a remote environment. Experience working with US-based businesses is required. Law firm marketing experience is preferred. What you’ll be doing: - Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable). - Manage and optimize Meta Ads campaigns (Facebook & Instagram). - Oversee organic social media strategy, posting, engagement, and content calendar execution. - Ensure campaign continuity and maintain momentum from existing in-house efforts. - Monitor performance metrics including lead generation, cost per lead, and ROI. - Conduct audience testing, creative testing, and budget optimization. - Provide performance reports with insights and actionable recommendations. - Collaborate with leadership to align campaigns with firm growth goals. Who are we looking for? - 3-5 years of experience managing paid ad campaigns and social media. - Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Experience managing organic social media accounts for businesses. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. Position: Paid Ads Specialist Remote Status: Fully Remote Working Hours: 40 hrs a week in standard working hours in Central Time. Salary: USD 1400 - 2000 per month Internal Job ID: 1208

About the client: Our client is a US-based law firm currently managing their marketing efforts in-house. They are actively running and scaling social media and paid advertising campaigns and are seeking to maintain momentum as they transition from their current internal marketing resource. The firm values responsiveness, efficiency, and performance-driven marketing strategies that directly contribute to lead generation and business growth. About the role: We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms. This is a hands-on execution role for someone who can step in immediately, take ownership of ongoing campaigns, and ensure continuity without disruption. The ideal candidate has experience managing both content strategy and paid media, understands lead generation strategy, and can operate independently in a remote environment. Experience working with US-based businesses is required. Law firm marketing experience is preferred. What you’ll be doing: - Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable). - Manage and optimize Meta Ads campaigns (Facebook & Instagram). - Oversee organic social media strategy, posting, engagement, and content calendar execution. - Ensure campaign continuity and maintain momentum from existing in-house efforts. - Monitor performance metrics including lead generation, cost per lead, and ROI. - Conduct audience testing, creative testing, and budget optimization. - Provide performance reports with insights and actionable recommendations. - Collaborate with leadership to align campaigns with firm growth goals. Who are we looking for? - 3-5 years of experience managing paid ad campaigns and social media. - Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation. - Experience managing organic social media accounts for businesses. - Strong written and verbal English communication skills; comfortable with video calls for client communication. - Willingness to learn new systems and approaches unique to the client’s processes. Position: Paid Ads Specialist Remote Status: Fully Remote Working Hours: 40 hrs a week in standard working hours in Central Time. Salary: USD 1400 - 2000 per month Internal Job ID: 1208