automating property management.
Demand Generation Manager
Location
New Jersey + 1 moreAll locations: New Jersey | New York
Posted
118 days ago
Salary
$60K - $80K / year
Seniority
Senior
Job Description
Demand Generation Manager
Liiv
• Generate qualified leads and pipeline for the US/UK sales team. • Run marketing campaigns across four key verticals while collaborating with Product Marketing. • Own marketing technology and attribution inside a Salesforce and HubSpot stack. • Use AI to move faster across campaign experimentation, content production and copy iteration. • Work with contractors and manage campaign performance.
Job Requirements
- 3-5+ years in a B2B marketing role.
- Advertising, media or martech industry experience strongly preferred.
- Hands-on depth with HubSpot marketing automation across its product suite.
- Working command of Salesforce, including how it syncs with HubSpot.
- Demonstrable paid search experience; track record of managing spend to ROAS.
- Fluency using AI tools to increase output and quality.
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We are a fast-growing global performance marketing agency with deep expertise across the digital advertising landscape and adtech ecosystem. We operate a high-scale Mediabuying engine and our core focus is delivering strong, profitable results across international markets. As we continue scaling our Mediabuying engine, we are looking for a Team Lead to drive performance, scale operations, and lead a team of mediabuyers. About the Role This is a senior, outcome-driven role combining hands-on media buying with team leadership and strategic ownership. You will be responsible for: - Scaling profitable campaigns across multiple geos and verticals. - Owning significant budgets and performance targets. - Leading and mentoring a team of mediabuyers. - Driving process improvements and strategic direction. This role is ideal for someone who thinks like a business owner, not just an operator. Tasks Key Responsibilities 📊 Campaign Ownership & Performance - Own and scale high-budget campaigns across multiple traffic sources. - Monitor, optimize, and report on performance to hit revenue & ROI targets. - Identify and act on scaling opportunities, trends, and inefficiencies. - Launch and test new campaigns, funnels, and angles continuously. 📈 Strategy & Growth - Develop and execute media buying strategies aligned with company growth goals. - Explore and validate new traffic sources, geos, and verticals. - Drive data-backed decision making and experimentation culture. - Work closely with BI, Product, and Creative teams to maximize performance. 🤝 Partnerships & Commercial Ownership - Build and manage strong relationships with partners, networks, and sales reps. - Negotiate deals and secure exclusive opportunities / better margins. - Identify new business opportunities and revenue streams. 👥 Team Leadership - Lead, mentor, and develop a team of mediabuyers. - Set clear KPIs, performance expectations, and accountability structures. - Support hiring, onboarding, and training of new team members. - Foster a high-performance, ownership-driven culture. ⚙️ Process & Operations - Improve internal processes, workflows, and campaign structures - Ensure scalability and efficiency across campaigns and team operations - Stay ahead of industry trends, tools, and platform changes Requirements Required Skills & Experience - 4-6+ years in media buying / performance marketing. - Proven track record managing high-spend campaigns profitably. - Strong analytical mindset with deep understanding of data & performance metrics. - Hands-on experience with large budgets and scaling strategies. - Excellent communication and stakeholder management skills. - Highly organized, disciplined, and results-driven. - Fluent in English (written and spoken). Leadership Requirements (TL Level) - Experience managing or mentoring a team. - Ability to translate strategy into execution. - Strong ownership mindset - accountable for team + business results. - Comfortable making decisions under uncertainty. - Ability to prioritize, delegate, and scale operations. Nice to Have - Affiliate marketing experience. - Experience with multiple traffic sources (Meta, Native, Display, etc.). - Strong understanding of CPM, CPC, CPL, CPA models. - Experience working with BI tools, tracking systems, or custom dashboards. - Basic creative / funnel understanding. Benefits - 💰 Competitive base salary + strong performance bonuses. - 📈 Opportunity to manage large budgets and scale globally. - 🌍 Fully remote, international team. - 🚀 Fast-paced, high-growth environment with real impact. - 🧠 Continuous learning and development. If you’re a data-driven, commercially minded leader who thrives on scaling performance and building teams - we’d love to hear from you. Please submit your CV in English. We look forward to hearing from you!
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