Transform content into revenue
Principal Product Manager, Analytics
Location
Denmark
Posted
70 days ago
Salary
0
Seniority
Lead
Job Description
Principal Product Manager, Analytics
Siteimprove
• Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform. • Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market. • Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption. • Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations. • Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution-informed signals, and “next best actions” that guide teams to outcomes. • Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting. • Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs. • Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement. • Lead cross-functional execution from discovery through launch, ensuring high-quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time-to-market. • Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.
Job Requirements
- Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience.
- 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products.
- Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a strong grasp of measurement concepts.
- Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross-functional data domains.
- Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs. Proven ability to lead cross-functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM.
- Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs. High ownership: you drive clarity, momentum, and outcomes.
Benefits
- Health insurance
- 401(k) matching
- Flexible work arrangements
- Professional development
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